Canada

A series of further National Hockey League teams have announced helmet sponsorships ahead of the 2020-21 season, which is scheduled to kick off on January 13

Pay-television broadcaster TVA Sports has agreed a three-year deal to become the exclusive French-language broadcaster of Formula E in Canada

The National Basketball Association’s Toronto Raptors have signed a multiyear partnership with sports nutrition company BioSteel, which has been designated the official sports drink of the team.

The National Hockey League is reportedly considering putting sponsorship logos on players' helmets as a means to secure additional revenues

The National Hockey League's new Reverse Retro jersey collection, which has been created in partnership with league partner adidas, has proven an immediate commercial success across a series of metrics

Reverse Retro program seeks to tap into strong fan affinity for throwback designs

Video game developer Electronic Arts has announced a multiyear renewal of its long-standing licensing agreement with the National Hockey League and NHL Players’ Association.

Kraft’s Hockeyville is an annual search for the most passionate hockey community, with the winners hosting an NHL pre-season game and getting $150,000 in local rink upgrades.

To celebrate the start of the Vancouver Canucks’ 50th season in 2019-20, the team linked up with coffee and donut chain Tim Hortons as presenting partner of a pre-season scavenger hunt.

As the Toronto Maple Leafs took on the Bruins in the 2019 Stanley Cup playoffs, Tim Horton’s launched a local OOH, in-store and social campaign that reversed the name of the brand’s famous Boston Cream donut.

Late July 2020 saw NHL partner Apple mark the return of hockey after its pandemic shutdown with a campaign called ‘Hockey Tape’, part of its ongoing ‘Shot On iPhone’ marketing platform.

DAZN Media North America, the sales and advertising division of the subscription sports streaming service, has brought all media sales operations in-house in Canada

LaLiga North America has signed a multi-faceted sponsorship and content partnership with sports streaming platform Fanatiz

The National Hockey League has struck a multiyear partnership with food and beverage company Nestlé Canada, which names KitKat the official chocolate of the league in Canada.

The Edmonton-based Canadian Football League team will officially no longer be called the Eskimos following a review of the moniker, the franchise has confirmed

Canadian Elite Basketball League (CEBL) team the Fraser Valley Bandits, has signed up online contact lens supplier PerfectLens to its sponsorship portfolio