Canada
Presidents Cup secures third global sponsor in 1Password
Ahead of the next Presidents Cup in Canada, the PGA Tour has announced domestic cybersecurity brand 1Password as a new global sponsor.
‘Homegrounds’ – OLG and the 2024 NHL All-Star Fan Fair
Ontario Lottery and Gaming (OLG) launched an activation at the 2024 NHL All-Star Fan Fair to deliver key messages about its lottery-based games and their contribution to community programmes.
Budweiser returns as an official beer of NHL in Canada
Budweiser is back as an official beer of the National Hockey League in Canada after a two-year hiatus, while the league's sales process is live to fill the same category in the US market.
Canada Soccer board members hit with $30m legal challenge to CSB rights award
Current and former members of the Canada Soccer board have been hit with a C$40m ($29.6m/€27.4m) lawsuit over approving the 2018 award of a long-term media and sponsorship rights contract to Canada Soccer Business.
PWHL secures Air Canada sponsorship ahead of inaugural season
The Professional Women’s Hockey League (PWHL) has signed up Air Canada to its sponsorship portfolio ahead of its inaugural season.
Pizza Pizza replaces TikTok on Toronto Maple Leafs helmet
Toronto-based pizza chain Pizza Pizza has taken over the home helmet sponsorship rights to the NHL’s Toronto Maple Leafs from social media platform TikTok.
Nike makes permanent exit from Hockey Canada partnership
US sportswear giant Nike has ended its sponsorship of Hockey Canada, amid the fallout from a sexual assault scandal that came to light at ice hockey's domestic governing body last year
Netball World Cup loses title sponsor Vitality, nets Canada rights deal
The Netball World Cup has been left without a title sponsor just three weeks out from the start of the tournament, after insurance and investments company Vitality pulled out of its agreement
Hockey Canada names Henderson new CEO, Bauer resumes sponsorship
Katherine Henderson has been named the new chief executive and president of Hockey Canada following a tumultuous past year for the organisation
CFL names FanDuel as first authorised gaming operator
Gaming company FanDuel has agreed a deal to become the first authorised gaming operator and official sportsbook partner of the Canadian Football League
Canada Soccer mulls bankruptcy protection, CSB rights deal under renegotiation
Canada Soccer, the country's governing soccer body, is facing financial difficulties that may result in filing for bankruptcy protection
BetVictor backs Canadian Elite Basketball League
The Canadian Elite Basketball League (CEBL) has announced a sponsorship deal with gambling company BetVictor for the upcoming 2023 season
Record number of sponsors for NHL Stanley Cup Playoffs
A record number of partners are activating during the National Hockey League's 2023 Stanley Cup Playoffs, with more than 36 sponsors involved
Volkswagen Canada renews CPL sponsorship to 2028
The Canadian Premier League has renewed its sponsorship deal with Volkswagen Canada for five years until 2028
Canadian Premier League nets Tonybet as sponsor
Football’s Canadian Premier League has announced a multi-year sponsorship deal with online gambling company Tonybet.
Fanatics replaces Adidas as NHL uniform supplier in landmark deal
Global merchandising and sports retail company Fanatics has expanded its connection with the National Hockey League in a landmark deal through which it will replace Adidas as the organisation’s official u…
Sponsor GE Appliances offers cash to resolve Canada Soccer pay dispute
GE Appliances, a sponsor of Canada Soccer, says that it is prepared to put up C$100,000 (€68,985/$72,685) to help resolve the pay dispute between the governing body and its women's national team.
Vancouver Whitecaps end Bell sponsorship
Major League Soccer's Vancouver Whitecaps announced that they have ended their sponsorship with Canadian telecommunications company Bell, which had been the club's jersey sponsor as part of their decade-plus…