Australia

Volvo has opted to expand its support of the New South Wales Waratahs rugby union team by upgrading to a principal sponsor role for the 2014 and 2015 seasons.

Australian rugby union team the Brumbies have agreed a five-year kit manufacturing deal with Classic Sportswear.

Electronics retailer Dick Smith has reached a deal to become a principle partner and the official consumer electronics partner of Australian cricket franchise the Melbourne Stars.

Chinese telecommunications firm Huawei has agreed to extend its deal with Australian rugby league side Canberra Raiders and will continue its role as a major sponsor of the team for the 2014 National Rugby League season.

Dairy Australia, the national services body for Australian dairy farmers, has reached a one-off sponsorship agreement with A-League football team Melbourne Victory for its friendly against Liverpool on July 24.

Australian A-League football club Perth Glory has announced local government body Healthway as a major sponsor in a two-season deal.

Australia’s Women’s National Basketball League (WNBL) has agreed a three-year partnership with sportswear company Peak ahead of its 2013-14 season.

Sportswear company Hurley has agreed a two-year deal to become the title sponsor of the annual Australian Open of Surfing.

The National Rugby League’s Cronulla Sharks rugby league team has agreed a stadium naming rights deal with waste management company Remondis.

Member-owned bank P&N has re-signed as a platinum partner of Australian basketball team Perth Wildcats for the 2013-14 and 2014-15 seasons.

Australian rules football club Port Adelaide has announced a new premier partnership with Clean Energy Enterprises, with the deal set to activated using the company’s South Australian operating name Solarshop.

The Basketball Australia governing body has agreed a deal for Virgin Australia to become the official airline partner of the Women’s National Basketball League.

Sportswear manufacturer Macron has signed up as an official apparel partner of Australian A-League football club Perth Glory.

The Football Federation Australia (FFA) national governing body is on the look-out for a new naming rights partner for the Australia national team after the Qantas airline opted to bring an end to its long-term deal.

Cargo container leasing company SCF Group has signed up as a development partner of AFL Australian rules team Richmond.

Australia and New Zealand not only share a geographical region, a common language and a similar history but also a sporting culture in which rugby and cricket are major sports and soccer is becoming increasingly popular. This analysis of the countries provides headline data and a deeper dive into Rugby League sponsorships.