Australia
Westfield bags FFA Cup title spot
Shopping centre group Westfield has been announced as the naming rights partner for the FFA Cup under a three-year deal commencing with the Australian knockout club football tournament’s inaugural edition this year.
NRL’s North Queensland Cowboys extend Toyota journey
Toyota Australia and the North Queensland Toyota Dealers have renewed their principal sponsorship of Australian NRL rugby league team North Queensland Cowboys through 2017.
Melbourne Storm lights up with Lumo Energy
Australian energy company Lumo Energy has agreed to become the first energy partner of NRL rugby league team Melbourne Storm.
Bulldogs snap up Mission Foods extension
AFL Australian rules football team Western Bulldogs has announced a sponsorship extension with major partner Mission Foods until the end of the 2017 season.
XCast takes jersey spot with NRL’s Wests Tigers
Australian National Rugby League team Wests Tigers has sealed a shirt sponsorship deal through 2016 under a broader partnership with social broadcaster XCast.
Mondelez to back Australia’s World Cup campaign
Multinational snack food company Mondelez has reached a deal to become an official sponsor of Australia’s football team ahead of the Fifa World Cup in Brazil.
Castrol to aid smooth running of V8 Supercars
Motor oil and lubricants company Castrol has agreed a multi-year deal with the V8 Supercars Australian motor-racing series.
Essendon takes Toll renewal
AFL Australian rules football team Essendon has announced an extended two-year sponsorship deal with Toll Group.
BLK kits out AFL’s Lions
AFL Australian rules football team Brisbane Lions has signed a four-year extension to its partnership with sportswear manufacturer BLK.
Jeld-Wen opens door to St Kilda extension
Windows and doors manufacturer Jeld-Wen has extended its long-term sponsorship deal with AFL Australian rules football team St Kilda.
DHA extends Canberra Raiders partnership
Military housing and services company Defence Housing Australia has extended its partnership with Australian National Rugby League club Canberra Raiders through the 2015 season.
The Coffee Club stays on the boil with Brisbane Roar
Australian A-League football team Brisbane Roar has renewed its shirt sponsorship deal with principal partner The Coffee Club for the 2014-15 season.
Sydney Sixers extend connection with iiNet
Australian telecommunications company iiNet has announced a renewed three-year principal partner deal with Big Bash League Twenty20 cricket franchise Sydney Sixers.
ANZ banks naming rights extension for Sydney Olympic stadium
Banking group ANZ has extended a deal for the naming rights to the former Olympic stadium in Sydney, Australia, until 2017.
Retail Food Group teams up with AFL’s Gold Coast Suns
AFL Australian rules football team Gold Coast Suns has reached a sponsorship agreement with locally based retail food brand manager and franchisor Retail Food Group.
ARU converts Skins extension
Compression garment manufacturer Skins has extended its partnership with the Australian Rugby Union until 2017.
Elegance Tiles finds perfect fit with AFL’s Richmond
AFL Australian rules football team Richmond has announced a two-year sponsorship deal with tile business collective Elegance Tiles.
Continental expands football presence with Asian Cup deal
Tyre manufacturer Continental has signed a deal to become an official sponsor of the Asian Football Confederation’s 2015 Asian Cup national team tournament.