Australia
Melbourne Stars move swiftly to dial up Optus as new main partner
Australian Big Bash League cricket franchise the Melbourne Stars has named telecommunications firm Optus as its new principal partner.
NBA’s Cavaliers embrace Australian market with new partnership
NBA basketball franchise the Cleveland Cavaliers has entered into a partnership with Australian health and wellbeing company Sanitarium, which produces the Up&Go range of breakfast drinks.
Auckland Nines, Melbourne Stars hit by collapse of main sponsor
The National Rugby League’s Auckland Nines competition and Australian Big Bash League cricket franchise the Melbourne Stars have been hit by the collapse of main sponsor, electronics retailer Dick Smith.
Sydney FC renews with ITP
Australian A-League football club Sydney FC has renewed a partnership with tax advisory service Income Tax Professionals (ITP).
Westpac invests in NBL partnership
Australia’s National Basketball League has unveiled financial services company Westpac as a partner.
NRL’s Raiders and Sea Eagles secure deals
Australian NRL rugby league clubs the Canberra Raiders and Manly Warringah Sea Eagles have secured new commercial deals ahead of the 2016 season.
AOC dials up Optus as major sponsor
The Australian Olympic Committee has entered into a 10-year partnership with telecommunications firm Optus.
Hockey Australia enrols with Curtin University
Hockey Australia, the governing body of the sport in the country, has agreed a partnership with Curtin University, one of Australia’s leading educational institutions.
Qantas extends FFA backing to domestic leagues
Football Federation Australia, the sport’s governing body in the country, has extended and enhanced its partnership with the nation’s flag carrier airline Qantas.
Geelong Cats claim extension to record deal with Ford
AFL Aussie rules football club the Geelong Cats has extended what it claims is a record sponsorship deal with US automotive manufacturer Ford.
Arsenal takes to Australia with Destination NSW
English Premier League football club Arsenal has agreed a multi-year partnership with Destination NSW, the tourism and major events agency for the Australian state of New South Wales.
Football Federation Australia banks enhanced backing from NAB
Football Federation Australia, the sport’s governing body in the country, has extended its partnership with financial services group National Australia Bank.
Ray White seals Waratahs extension
Australasian real estate company Ray White has extended a partnership with the New South Wales Waratahs Super Rugby franchise in Australia.
ANZ Championship nets new partner
The top netball division in Australia and New Zealand, the ANZ Championship, has agreed a partnership with café chain The Coffee Club.
Gold Coast 2018 secures KPMG as first second-tier partner
Professional services group KPMG has agreed a deal to become a partner of the 2018 Commonwealth Games multi-sport event, which will take place in the Gold Coast region of Australia.
ZTE steps up Carlton partnership
AFL Aussie rules football club Carlton has enhanced its partnership with telecommunications company ZTE.
Pepper Group invests in St Kilda partnership
Global financial services business Pepper Group Limited has struck a deal to become a partner of Australian Football League Aussie rules club St Kilda.
News Corp rekindles backing of Australian Olympic Committee
The Australian Olympic Committee has entered into a partnership with the country’s division of media conglomerate News Corporation.