Australia
Apparel partners sign up for Essendon’s ‘comeback’ mission
AFL Aussie rules football club Essendon has agreed apparel partnerships with ISC, Skins and New Era for the 2017 season, as it continues its recovery from a major doping scandal.
Mercedes-Benz holes World Cup of Golf partnership
The World Cup of Golf has recruited automotive manufacturer Mercedes-Benz as a premium partner and official vehicle of this year’s tournament at Kingston Heath Golf Club in Melbourne.
NRL’s Knights build partnership with McDonald Jones
The Newcastle Knights Australian National Rugby League club has signed a commercial partnership with McDonald Jones, one of the country’s leading new home builders.
ISPS Handa returns to sponsor World Cup of Golf
Japanese non-profit organisation ISPS Handa has agreed a deal to title sponsor this year’s World Cup of Golf, which will be staged at Kingston Heath Golf Club in Melbourne, Australia from November 23-27.
NRL’s Bulldogs sign Kia as main sponsor
The Kia Motors Australia branch of Korean automotive company Kia has been named as the major sponsor of NRL rugby league team Canterbury-Bankstown Bulldogs.
Brisbane Broncos extend with main sponsor, add further partners
NRMA Insurance has renewed its main sponsorship agreement with the Brisbane Broncos, while the Australian NRL rugby league team has also signed partnerships with sportswear manufacturers ISC and Puma, bookmaker Ladbrokes and headwear and apparel provider ’47.
NRL’s Knights enhance Nib partnership, Cowboys toast new shirt sponsor
Australian NRL rugby league club the Newcastle Knights has upgraded its partnership with health insurance company Nib, while rival team the North Queensland Cowboys has agreed a shirt sponsorship deal with Bundaberg Rum.
Ausgold backs Port Adelaide’s Chinese venture
Mining group Ausgold has agreed a deal with Port Adelaide to sponsor the AFL Aussie rules team’s historic game in China next year.
UCI WorldTour team upgrades partnership with kit supplier
UCI WorldTour cycling team Cannondale-Drapac has extended and expanded its partnership with Swedish cycling equipment manufacturer POC.
Melbourne Renegades drive away with new major partner
The Melbourne Renegades Australian Big Bash League Twenty20 cricket team has agreed a major partnership with the country’s leading online car sales website, Carsales.com.au.
Melbourne Victory constructs away shirt sponsorship
Australian A-League football team Melbourne Victory has signed a shirt sponsorship deal with the Builders Academy Australia learning organisation.
Suncorp nets main sponsorship deal with Netball Australia
Finance, insurance and banking corporation Suncorp has been named as the new principal partner of the Netball Australia governing body.
Commonwealth Bank recommits to Cricket Australia with landmark investment
The Commonwealth Bank of Australia has extended its partnership with the Cricket Australia governing body, with the new contract focusing on aiding the development of the sport in the country.
Brumbies extend with main sponsor
Integrated resorts company Aquis has renewed its main sponsorship agreement with Australian Super Rugby franchise the Brumbies.
Mastercard aces wide-ranging Tennis Australia deal
Global payment services company Mastercard has agreed a sponsorship deal for the Australian Open grand slam tournament as part of a wide-ranging partnership with the Tennis Australia governing body that also includes naming rights to the Hopman Cup event.
Central Coast Mariners sign kit sponsors
Australian A-League football club the Central Coast Mariners has agreed kit sponsorship deals with property development and construction company Dyldam, and waste management firm Bingo Bins.
Yamaha Financial Services maintains backing of WorldSBK season-opener
Yamaha Financial Services has extended its backing of the opening round of the Superbike World Championship (WorldSBK) season by opting to continue as title sponsor of the Australian round at Phillip Island Grand Prix Circuit for the 2017 race on February 24-26.
AFL Women’s League secures title sponsor
The National Australia Bank has signed on as the title sponsor of the newly-formed AFL Women’s League Aussie rules competition.