Australia

Horse Racing

Chinese consumer electronics company TCL has renewed its sponsorship of the Melbourne Cup Carnival horse-racing event.
Australian Rules Football

Virgin Australia, Australia's second-largest airline after Qantas, has extended its Official Airline Partner deal with the Australian Football League (AFL) for another five years until the end of 2023
Australian Rules Football

Virgin Australia, Australia's second-largest airline after Qantas, has extended its Official Airline Partner deal with the Australian Football League (AFL) for another five years until the end of 2023
Tennis

The Australian Open’s second-largest venue has a new name after signing a five-year Naming Rights deal with Tennis Australia.
Tennis

The Australian Open grand slam tennis tournament has agreed a sponsorship deal with French Champagne brand Piper-Heidsieck
Cricket

Australian Big Bash League Twenty20 cricket team Hobart Hurricanes has unveiled confectionery products manufacturer Cadbury as a new shirt sponsor
Football

Australian A-League football club Brisbane Roar has named air conditioning manufacturer ActronAir as its new principal partner
Australian Rules Football

AFL Aussie rules football club the Fremantle Dockers has renewed a sponsorship deal with Australian staffing and maintenance services firm Programmed
Basketball

Retail pharmacy chain Chemist Warehouse has signed a three-year partnership with Basketball Australia, through which it will become a major sponsor of the women’s game in the country.
Surfing

The World Surf League has entered into a partnership with clothing brand The Woolmark Company.

Cricket

Cricket Australia has struck a deal for real estate company Domain to become the title sponsor of the body’s home Test series over the next four years.

Rugby League

Papua New Guinea-based corned beef producer Ox & Palm has agreed a deal to title sponsor the National Rugby League’s Pacific Test Invitational match.

Cricket

Supermarket chain Woolworths has entered into a partnership with the Cricket Australia national governing body.

Cricket

The International Cricket Council has entered into a partnership with Australian winemaker Wolf Blass.

Rugby Union

Japanese real estate developer Mitsubishi Estate has agreed a deal with Rugby Australia to take on naming rights to its men’s national team’s home Tests in 2018 and 2019.

Australian Rules Football

Etihad Stadium in the Australian city of Melbourne is to be renamed as Marvel Stadium through an agreement between Melbourne Stadiums Limited and The Walt Disney Company Australia.

Football

Australian A-League football club Sydney FC has renewed a shirt sponsorship agreement with forex broker and CFD provider Aetos Capital Group for the AFC Champions League competition.

Cricket

Cricket Australia has agreed a deal for Australian energy company Alinta Energy to become the principal partner of the country’s men’s national team.