Domain steps in as Cricket Australia Test sponsor

Cricket Australia has struck a deal for real estate company Domain to become the title sponsor of the body’s home Test series over the next four years.

The deal will begin with the 2018-19 campaign and will include the next Ashes series against England in Australia in the 2021-22 season.

Domain has acquired rights that were previously held by Magellan Financial Group, which terminated its deal to sponsor domestic Test matches in March, just one year into a three-year agreement, following a major ball-tampering scandal.

In March, Australian Darren Lehmann quit in the wake of the scandal, which erupted during a match against South Africa, with Cricket Australia imposing one-year bans on captain Steve Smith and vice-captain David Warner, along with a nine-month suspension for opening batsman Cameron Bancroft.

The financial details of Domain’s ‘platinum partnership’ were not disclosed, but the company will also become the Cricket Australia live scoreboard partner across the body’s website and digital platforms. Numerous social media, content and mobile app integrations across Cricket Australia’s platforms are also planned.

Domain’s chief editorial and marketing officer, Melina Cruickshank, said: “Our aligned audience strategies in mobile and content represent a unique opportunity for both brands. We believe the ‘spirit of cricket’ is resilient and look forward to the growth opportunities this partnership will provide.”