Australia
Emirates extends long-standing Collingwood partnership
AFL Aussie rules football club Collingwood has agreed a five-year extension to its premier partnership with Emirates, taking its association with the Dubai-based airline into a third decade
Supercars teams up with Bunnings Trade
Australian motor-racing series the Supercars Championship has agreed a two-year partnership with Bunnings Trade.
The deal makes Bunnings the official building and trade supply partner of Supercars
NRL’s Sea Eagles partner with Aspen Pharmacare
The Manly Warringah Sea Eagles NRL rugby league team has signed a shirt sponsorship deal with Aspen Pharmacare Australia
Coca-Cola Amatil extends with PGA of Australia
The PGA of Australia has extended its partnership with Coca-Cola Amatil (CCA) for another three years until 2021
Pramac, Generac to title sponsor MotoGP’s Australian Grand Prix
Generator manufacturing companies Pramac and Generac have been unveiled as the title sponsors of the Australian leg of this year’s MotoGP motorcycling series.
Westfield renews major naming rights deal with Australia’s Matildas
The Westfield shopping centre brand has renewed its major naming rights partnership with Australia's national women's teams
tappit’s cashless payments tech connects with Man City, Australian Grand Prix
UK cashless payments brand tappit is paying between £1m (€1.1m/$1.3m) and £1.5m per season to partner with Premier League club Manchester City, according to industry sources.
Kennedy takes title position for AFL China game
The Australian Football League’s regular season match in China will be named the ‘Kennedy Cup’ as part of a three-year title deal with the luxury watch and jewellery retail brand.
U
NRL’s Sharks tie up wide-ranging deal with PointsBet
Australian NRL rugby league team Cronulla-Sutherland Sharks has agreed a wide-ranging sponsorship deal with online bookmaker PointsBet
Metricon extends naming rights deal with Gold Coast Suns stadium
Australia’s largest home-builder, Metricon Homes, has extended its naming rights deal with Aussie Rules club the Gold Coast Suns for four more years.
AFL’s Giants hail landmark stadium naming rights deal
AFL Aussie rules football club Greater Western Sydney Giants has hailed a groundbreaking partnership that will see the naming rights to its primary home stadium reflect the team’s name.
Vantage BMS steps up to shirt sponsor status with NRL’s Cowboys
Australian NRL rugby league club the North Queensland Cowboys has agreed a two-season shirt sponsorship deal with Vantage BMS, a local company that offers technological solutions to agriculture customers,…
Brisbane Lions fills major sponsor void with Neds deal
AFL Aussie rules club Brisbane Lions has moved quickly to secure a new co-major partner for the 2019 season after agreeing a deal with online bookmaker Neds
Toyota strikes A$74m extension with Australian Football League
The Australian Football League has signed a massive four-year deal with major sponsor Toyota Australia until 2023.
The agreement is reportedly worth A$18.5m (€11.5m/$13.1
BAT drops McLaren branding for Australian Grand Prix
McLaren Racing Formula One team has confirmed that British American Tobacco (BAT) will sit out the season-opening Australian Grand Prix this weekend
AFL’s Eagles extend with shorts sponsor AGL
AFL Aussie rules football team the West Coast Eagles has renewed its kit sponsorship deal with energy company AGL
Canterbury to sponsor NSW rugby league competition
Apparel brand Canterbury has signed up as the new title sponsor of the New South Wales Rugby League’s premier rugby league competition in Australia.
NAB renews naming deal with Women’s AFL
The National Australia Bank (NAB) has extended its Premier Partner deal with the Australian Football League women’s competition until 2022.