Australia
Dettol joins Cricket Australia as one-day and T20 series sponsor
Disinfectant and antiseptic brand Dettol has signed as the home series naming partner to Cricket Australia’s one-day and T20 men’s international team competitions in a four-year deal.
Cadbury ramps up women’s sport backing in Australia with Matildas deal
Confectionery brand Cadbury Australia has signed a two-year sponsorship deal with the Australian women's national football team, the Westfield Matildas
Telstra doubles up NRLW and NRL league naming rights
Australian telco Telstra has signed as the official naming rights partner of the National Rugby League Women’s Premiership (NRLW) for the next three years.
Qantas to end long-running Rugby Australia sponsorship
Australia’s national airline Qantas is terminating its 30-year backing of Rugby Australia as the company battles deteriorating market conditions in the aviation industry.
Asahi expected on centre stage at Australian Open after Stella Artois sell off
Stella Artois will not return as the lead beer partner for the 2021 Australian Open because the brand is being offloaded by its owner, Japanese drinks group Asahi
Plus500 extends Brumbies naming deal as online trading business soars
Australian Super Rugby club, the Plus500 Brumbies, has extended its naming deal with online trading platform Plus500 for the 2021 season
Cricket Australia extends sponsorship with KFC
Cricket Australia has extended and expanded its long-running sponsorship agreement with fast-food restaurant chain KFC, covering naming rights to the Big Bash League and new rights around women's cricket
Women’s team and Big Bash rights raise value of Vodafone’s CA deal
Cricket Australia signed telco Vodafone as its Test match series naming rights partner at a double-digit percentage uplift on the previous contract
Repco replaces Virgin Australia as Supercars naming rights sponsor
Australian automotive engineering and retail company Repco will take over as the naming rights partner of Supercars under a new five-year agreement
Round-Up: Fans at Roland Garros, three bidders for Serie A, PP Sports sees market correction, and more
The French Open tennis championship at Roland Garros later this month will allow entry to up to 11,500 fans per day - Reuters/CNA
Round-Up: PP Sports ‘to sue’ EPL, Bach addresses Beijing expo, East Bengal to join ISL, and more
Chinese streaming platform PP Sports is going to sue the English Premier League over the termination of their media-rights contract for the 2019-20 to 2021-22 cycle, according to Chinese news service Beijing…
Round-Up: Wada threat to US athletes, Kooyong Classic cancelled, Williams family leaves F1, and more
America's top athletes could be banned from the Olympics and other major international sporting events if the US follows through on its threat to withdraw funding from the World Anti-Doping Agency - Reuters
NRL’s Cronulla Sharks ‘searching for new sponsor’ for 2021 season
Australian National Rugby League club Cronulla Sharks is reportedly searching for a new major sponsor after rainwater products manufacturer Ace Gutters Durakote Roofing decided not to extend its deal beyond…
Cricket Australia inks three-year Vodafone naming-rights deal
Cricket Australia has signed a three-year deal with Vodafone as its men's Test naming-rights partner, and partner of Women’s Big Bash League and the Australian Women’s Team.
Huawei exits Canberra Raiders sponsorship citing ‘negative environment’
Chinese technology firm Huawei is scaling back its sponsorship of Australian National Rugby League club Canberra Raiders, citing a "negative business environment" for the company in Australia
Round-Up: Le Tour’s tough Covid-19 rules, Japan to acquire 500m vaccine doses, ONE Apprentice rights deals, and more
The English Premier League allowed 2,500 supporters to attend a friendly between Brighton and Chelsea in a test of Covid-19 measures - AFP/CNA
City strikes regional sponsorship deal with payment brand Laybuy
Premier League football club Manchester City has signed up New Zealand-based payment platform Laybuy as its ‘Official Buy Now, Pay Later Partner’ in three markets.
Round-Up: Hong Kong 2021 marathon postponed, CA vows full schedule, America’s Cup legal battle, and more
The 2021 Hong Kong Marathon has been postponed. The race was due to take place on January 24