Australia
Bunnings Warehouse backs Australia’s A-League and W-League
Australian domestic products retailer Bunnings Warehouse has signed its first-ever sponsorship in Australian soccer
Gallagher continues growth in Australian sport with A-League and W-League deals
Australia's flagship professional football league has signed up insurance firm Gallagher as a sponsor of its top men’s and women’s divisions.
Cricket Australia in the market for commercial head
Cricket Australia, governing body for the sport in the country, is looking to recruit a head of commercial in the new year
Round-Up: Amazon’s India rights ambitions, Rugby World Cup draw made, Federer’s Australian Open in doubt, and more
Amazon is expected by some sports media rights industry experts to follow up its bid for New Zealand Cricket rights in India with bids for bigger properties such as the Indian Premier League
Gallagher acquires naming rights to Australian Kangaroos rugby league team
Insurance broker Gallagher has signed a multi-year agreement as the new naming rights partner of the National Rugby League's Australian Kangaroos
Rexona to push ‘Pit-vertising’ concept through Big Bash sponsorship
Cricket Australia has signed an innovative sponsorship deal with deodorant brand Rexona, reflecting on a year of commercial success in which it claims to have “defied market conditions during a global p…
Castore adds Melbourne Storm to Australian push in WH Sports-brokered deal
Australian National Rugby League (NRL) side Melbourne Storm has become the latest sports team to sign up emerging sportswear brand Castore as its kit supplier
Football Australia signs wide-ranging deal with Priceline Pharmacy
Football Australia has agreed a three-year sponsorship with Priceline Pharmacy to support women’s and youth football in Australia.
Cazoo signs ECB deal for The Hundred, Bupa switches to the Big Bash in Australia
The England and Wales Cricket Board (ECB) has signed up online automotive retailer Cazoo as Principal Sponsor of The Hundred
Suzuki extends with 2020 NRL champions Melbourne Storm
Australian National Rugby League (NRL) club Melbourne Storm has extended its long-standing association with Japanese automotive brand Suzuki for another two years
Nike replaces ISC at AFL’s Sydney Swans to complete kit rebrand
Sports brand Nike has upgraded its association with the Australian Football League’s Sydney Swans to become the team’s kit and footwear sponsor.
Asics inks apparel deal with NRL’s Broncos
Japanese sportswear company Asics has announced a new agreement with National Rugby League team Brisbane Broncos as the club’s official apparel partner for 2021 and beyond.
Round-Up: Australian Open mulls qualifiers cut, Olympic badminton qualifiers in Singapore, CBA second stage dates, and more
The three-round qualification tournament before the first round of the Australian Open could be axed to guarantee the grand slam will only be delayed one week – The Age
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Round-Up: Australian Open uncertainty, Foxtel eyes AFL extension, Tamil Nadu bans online gaming, and more
The first Grand Slam of 2021 could be delayed by one or two weeks from the scheduled January 18 start, due to Covid-19
Round-Up: Cristiano Ronaldo joins Kuaishou, Stars out of Lanka Premier League, Fifa in women’s rights stand, and more
Cristiano Ronaldo has signed an exclusive partnership with Chinese video-sharing app Kuaishou to provide short-form videos to his Chinese fans – Sportsmoney.c
Ralph Lauren replaces Country Road as Australian Open uniform supplier
Fashion brand Ralph Lauren has been named as the ‘Official Outfitter of the Australian Open’ tennis grand slam in a long-term, global sponsorship.
Round-Up: Japanese firms ‘want Olympics’, North-South Korea Youth Olympics proposal, NBA opens big Shenzhen store, and more
Most Japanese companies want the Olympics to go ahead in the country next year, according to a survey - Reuters
Round-Up: China hosts first international events, NBA to build ‘experience centres’ in China, Tokyo hospitality to be reined in, and more
China last weekend hosted its first major international sports events since the start of the pandemic