Australia
NRL adds EISS Super as match ball and regional series sponsor
Australia’s National Rugby League (NRL) has signed up industry super fund EISS Super as its match ball sponsor.
Auskick at Home – National Australia Bank & the AFL
AFL’s NAB-sponsored children’s participation drive pivoted to the virtual in 2020, with a series of player-fronted skill spots helping young Auskickers stay connected to the program while their local competitions were on hold.
NHL strikes multiyear sports betting partnership with PointsBet
The National Hockey League has announced a multiyear partnership with global betting company PointsBet, which has been designated an official sports betting partner of the league
Tennis Australia signs three sponsorship deals as Australian Open starts
Tennis Australia has struck a new sponsorship deal with gas supplier Santos and extended deals with whisky brand Canadian Club and ride-sharing brand Uber for this year’s Australian Open.
Puma replaces ISC as Queensland Maroons kit supplier in record deal
Sportswear brand Puma has signed a six-year kit supplier deal with the State of Origin rugby league team Queensland Maroons from 2021 to 2026
Barty extends with Fila, launches new ‘AB’ logo
Italian sports brand Fila has extended its sponsorship of current world number one women’s tennis player Ashleigh Barty.
MKTG and World Surf League Australia announce collaboration
Sports and lifestyle marketing agency MKTG Sports & Entertainment has announced a new agreement with the Australian arm of the World Surf League to support the commercial growth of the governing body for…
Grand Final Customer Reward Campaign – NAB & AFL
National Australia Bank's 2019 AFL Grand Final activation offered its customers an all-expenses paid experience promoted through an integrated paid, owned and earned campaign.
Geelong Cats and Ford extension to reach world record-breaking 100-year mark
The Geelong Cats Australian Football League team has extended its sponsorship agreement with Ford Australia in a deal that will take the association between the two organisations to a record-breaking 100…
Grainshaker joins six alcohol sector brands on Australian Open roster
Melbourne brand Grainshaker Australian Vodka has been named as the ‘Official Vodka Partner’ of the Australian Open ahead of next month’s grand slam tennis tournament.
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Initial signs with Australian Open, extra WTA event for quarantined players
The Australian Open tennis tournament has named global hygiene services brand Initial as the ‘Official Hygiene Partner’ of the 2021 Australian Open.
Qukes launches campaign as new sponsor of Football Australia’s MiniRoos
Food wholesaler Perfection Fresh Australia has signed a two-year sponsorship with Football Australia’s ‘MiniRoos’ grassroots programme in support of its Qukes baby cucumber brand.
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TCR Australia Racing Series title rights acquired by Supercheap Auto
The Australian Racing Group has signed up automotive parts supplier Supercheap Auto as title sponsor of the TCR Australia Racing Series
Round-Up: Extreme E delayed, Saigon FC’s Japanese sponsor windfall, CSL clubs renamed, and more
The new Extreme E off-road all-electric series has pushed back its opening race in Saudi Arabia from March to April due to the Covid-19 pandemic - CNA/Reuters
Peroni replaces Stella Artois as Australian Open beer sponsor
Premium beer brand Peroni has been named as the official beer of the Australian Open starting in 2021, replacing the the upmarket Stella Artois brand
Sydney FC signs up Glad Group as shirt sleeve sponsor
Australian A-League soccer champions Sydney FC have signed a shirt sleeve agreement with property services company Glad Group
CMC Markets adds Sydney Sixers BBL cricket club to Australia portfolio
Online trading provider CMC Markets has signed as a key sponsor of Australia’s Big Bash League (BBL) cricket club Sydney Sixers for the 2020-21 season.
Bondi Sands replaces La Roche-Posay as Australian Open sunscreen sponsor
Australian sunscreen brand Bondi Sands has been named as a sponsor of the 2021 Australian Open grand slam tennis tournament in a new deal