Asia

Korean steakhouse restaurant chain VIPS has agreed to become an official partner of the Gwangju 2015 summer Universiade.

German automotive services company Dekra is using sponsorship to develop global awareness, raising its focus on the North American and Asian markets.

Financial services company UnionPay International has signed up as the latest sponsor of the 2015 Southeast Asian Games, with Singapore’s event organisers stating the successful commercial programme will allow the Games to come in under budget.

Korean financial services company KB Financial Group has reached a three-year sponsorship agreement with the Korean Bobsleigh and Skeleton Federation (KBSF).

Pac-12 commissioner Larry Scott has hailed a partnership deal with Chinese e-commerce company Alibaba that will allow the US college sports conference to host a groundbreaking regular-season basketball game in China.

Singapore Airlines has signed an agreement with the Singapore National Olympic Council to become the official airline partner of the Singapore Olympic team.

Japanese machinery manufacturer Kubota has agreed a sponsorship deal for the 2015 Southeast Asian Games in Singapore.

Korean temporary structures solutions company Seoul Tent Corporation has agreed to become an official partner of the 2015 summer Universiade multi-sport event in Gwangju.

The Spanish Football League (LFP) has signed its latest Chinese commercial partner by agreeing a deal with the CR Snow brewery.

Japanese conglomerate Toshiba has secured an extension to its sponsorship agreement with Chinese Super League football club Hangzhou Greentown.

The Infiniti Red Bull Racing Formula One team this month signed a deal with Chinese electronics manufacturer Hisense as the team’s commercial programme continues to thrive in the face of on-track troubles.

Indian Tyre manufacturer CEAT Tyres is looking to make up ground on rival MRF from its three-year partnership deal of cricket’s Indian Premier League (IPL) experts said.

To mark the start of the 2015 FIM MotoGP World Championship, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the top four MotoGP teams – Ducati, Movistar Yamaha, Monster Yamaha and Repsol Honda – the race title sponsors and the central MotoGP World Championship sponsors.

Korean law firm Bae, Kim & Lee has reached an agreement to serve as an official supplier to the PyeongChang 2018 winter Olympic Games.

The 2015 Southeast Asian (SEA) Games has signed battery manufacturer GP Batteries as its latest commercial partner.

Real estate company Mitsui Fudosan has reached a deal to become a gold partner of the Tokyo 2020 Olympic and Paralympic Games.