Asia
BRB lays down title sponsorship for Bangladesh Premier League’s return
Cable manufacturer BRB has been named title sponsor of the Bangladesh Premier League for the return of the Twenty20 competition later this month.
HSBC maintains golf commitment with key renewals
Global banking and financial services company HSBC has further enhanced its backing of golf by agreeing to the renewal of its sponsorship deals with three of the sport’s flagship events in Asia and the Middle East.
Barcelona drinks to Chang extension
Spanish LaLiga football club Barcelona has confirmed the renewal of its partnership with Thai beer brand Chang.
Hockey India mines partnership for World League Final
Hockey India, the body that governs the sport in the country, has named Coal India Limited and its subsidiary company South Eastern Coalfields as official partners of the upcoming men’s Hockey World League Final event, which begins next month.
CBA clocks up partnership with Tag Heuer
The Chinese Basketball Association (CBA) has agreed a partnership with luxury watch brand Tag Heuer.
BCCI signs off on Vivo IPL deal
The Board of Control for Cricket in India has formally confirmed Vivo as the new title sponsor of the Indian Premier League after the Chinese mobile telecommunications firm supplied a bank guarantee to the governing body.
Tokyo 2020 secures new second-tier partners
The organising committee for the 2020 Olympic Games in Tokyo, Japan has confirmed security services companies SECOM and ALSOK as new official partners.
Chennaiyin FC partners with Haier
Indian Super League football franchise Chennaiyin FC has agreed a partnership with Chinese consumer electronics and home appliances manufacturer Haier.
IPL title sponsorship transfers to Vivo Mobile, Nike extends BCCI deal
The Board of Control for Cricket in India has said Chinese mobile telecommunications firm Vivo Mobile will become the new title sponsor of Twenty20 competition the Indian Premier League, while US sportswear giant Nike has extended its contract as the official apparel partner of the Indian national team.
Dafabet makes e-sports play with Fnatic team deal
Online betting and gaming gaming companies are targeting sponsorship of e-sports teams and organisations to establish a new betting market and access a hard-to-reach consumer segment of technology-savvy millennials.
Huawei joins elite brands at Shanghai Masters
Chinese mobile phone brand Huawei has joined a group of blue chip international brands as one of 13 third-tier Prestige Partners of the 2015 Rolex Shanghai Masters.
NBA China signs up Master Kong and Dongfeng Nissan
NBA China, the organisation that conducts all the National Basketball Association’s business in China, made two major changes to its brand roster for the NBA Global Games China 2015.
Meiji joins Tokyo 2020 commercial programme
Dairy producer Meiji has been unveiled as the latest gold partner of the Tokyo 2020 summer Olympic Games.
NBA China seals automotive and beer partnerships
The NBA China division of the North American National Basketball Association has unveiled partnership deals with carmaker Dongfeng Nissan and the Harbin Brewery.
Sri Lanka Cricket prescribes new healthcare partner
Sri Lanka Cricket, the governing body for the sport in the country, has agreed a partnership with healthcare service provider Nawaloka Hospitals.
Czech FA energised by Chinese partner
The Football Association of the Czech Republic has agreed a partnership with Chinese energy company CEFC.
PepsiCo seeking exit strategy from IPL title sponsorship
The Indian Premier League is set to have a new title sponsor next season with US multinational food and beverage corporation PepsiCo keen to end its current deal with the Twenty20 cricket competition, according to multiple reports.
WTA secures title sponsor for new Elite Trophy
Huajin Securities, a Shanghai-based brokerage firm, will title sponsor the inaugural Elite Trophy tennis tournament in Zhuhai, the Women’s Tennis Association has confirmed.