Asia

The PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has agreed partnerships with ServeOne and HS Ad, subsidiaries of Korean conglomerate LG Group.

Malaysian telecommunications company U Mobile has sealed a deal to co-sponsor the country’s Superbest Power Piala FA and Liga Premier Malaysia club competitions.

Video streaming platform Hotstar, which is owned by pay-television broadcaster Star India, has agreed a sponsorship deal for the 2016 World Twenty20, while the national team cricket tournament has also teamed up with Indian home shopping television channel HomeShop18.

Food and beverage company Yeo’s has extended its co-title sponsorship agreement with the S.League, the top tier of domestic football in Singapore.

Chinese Super League football club Yanbian Fude has agreed a season-long shirt sponsorship deal with investment company Zhongchou Shares.

French motor oils and industrial lubricants producer Motul, the title sponsor of the Superbike World Championship (WorldSBK), has been named the main event sponsor of this weekend’s Thai leg of the motorcycling series.

Chinese Super League football club Shandong Luneng Taishan has entered into a sponsorship deal with global consumer finance provider Home Credit Group.

US multinational food and beverage corporation PepsiCo has today (Thursday) confirmed it will resume its ties with the Board of Control for Cricket in India through a four-year sponsorship deal.

Swiss watchmaker Tag Heuer has agreed a partnership with the Chinese Super League, the top division of club football in the country.

Sports equipment manufacturer Victor has entered into a partnership with the Table Tennis and Badminton Center of China.

Japanese conglomerate Toshiba has extended its sponsorship deal with Hangzhou Greentown, while the Chinese Super League football club has also entered into a partnership with Japanese electronics company Panasonic.

Mitsubishi Electric has been unveiled as the latest official partner of the Tokyo 2020 organising committee for the Olympic and Paralympic Games.

Alcoholic drinks producer Diageo has extended its sponsorship of Force India as part of a settlement deal with Vijay Mallya, the team principal and part-owner of the Formula One motor-racing team.

Telecommunications company True Corporation and beverage firm ThaiBev have returned to back the Thailand Classic golf event for a second successive year.

Global hospitality company Hilton Worldwide has extended its partnership with golf’s Asian Tour.

Bathroom and kitchen fixtures provider Toto has signed up as an official partner of the Tokyo 2020 summer Olympic and Paralympic Games.