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Title sponsor extends with S.League

Food and beverage company Yeo’s has extended its co-title sponsorship agreement with the S.League, the top tier of domestic football in Singapore.

Yeo’s has sponsored the league for over a decade and has agreed an initial season-long extension of its partnership.

The deal will cover the remainder of the 2016 S.League season, although the league’s chief executive Lim Chin stated that the partnership is set to continue beyond this year once an agreement between the two parties has been struck.

“We are working out a new partnership to be announced later on how we can progress further,” Lim said. “I think our brand has grown from strength to strength. Every year we are honoured and privileged to have Yeo’s on the back of our jerseys.”

The S.League also confirmed the renewal would see Yeo’s become more involved with youth development programmes in Singapore.

Life insurance company Great Eastern Life is the S.League’s other title sponsor.