Asia
Tokyo 2020 rests easy with new partner
Sleep solutions company Airweave has been named an official partner of the Tokyo 2020 summer Olympic and Paralympic Games.
LPGA accessorises with Korean partner
Korean mobile accessory company STI:L has been named an official marketing partner of the Ladies Professional Golf Association (LPGA).
PyeongChang 2018 logs on with new partner
The PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has agreed a sponsorship deal with internet services company Naver Corporation.
IOA secures main sponsor, apparel partner for Rio 2016
Financial services conglomerate Edelweiss Group has been named the principal partner of the Indian Olympic Association for this summer’s Olympic Games in Rio de Janeiro.
Kikkoman adds flavour to Tokyo 2020 Games
Japanese condiments and food ingredients producer Kikkoman has signed up as the latest partner of the Tokyo 2020 summer Olympic Games.
Dortmund lands first-of-its-kind deal with Mongolian Airlines
German Bundesliga football club Borussia Dortmund has entered into a regional partnership with Mongolian Airlines.
IPL’s Supergiants bank sponsor for debut campaign
Singapore-headquartered financial services company DBS Bank has signed up as an associate sponsor of Indian Premier League Twenty20 cricket franchise the Rising Pune Supergiants.
PyeongChang 2018 strikes partnership with oil refinery
The PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has agreed a sponsorship deal with Korean oil refinery S-Oil.
IPL champions land extensions with airlines
Abu-Dhabi based airline Etihad Airways and its partner, India-based Jet Airways, have renewed their sponsorship deal with Indian Premier League Twenty20 cricket franchise the Mumbai Indians.
IPL’s Royal Challengers ride away with new principal sponsor
Bicycle manufacturer Hero Cycles has been named a principal sponsor of Indian Premier League Twenty20 cricket franchise Royal Challengers Bangalore.
Delhi Daredevils milk new principal sponsor, secure whisky partner
Dairy products manufacturer Mother Dairy has agreed a deal to become the principal sponsor of Indian Premier League Twenty20 cricket franchise the Delhi Daredevils for the upcoming 2016 season.
Manchester City signs Indonesian firm as latest regional partner
English Premier League football club Manchester City has entered into a partnership with Indonesian automotive components producer Astra Otoparts.
New IPL franchise adds another sponsor
Newly-formed Indian Premier League Twenty20 cricket franchise the Rising Pune Supergiants has agreed a sponsorship deal with Mumbai-based denim company Spykar Lifestyles.
Cargill links up with Supergiants IPL franchise
The Rising Pune Supergiants Indian Premier League Twenty20 cricket franchise has unveiled a sponsorship deal with agricultural food producer Cargill Foods India.
NBA connects with new Philippines partnership
CloudFone, the flagship mobile phone and tablet brand of Philippines technology company Cellprime Group, has entered into a partnership with North America’s NBA basketball league.
New IPL team makes tracks with principal partner
Tyre manufacturer TVS Tyres has entered into a partnership with newly-formed Indian Premier League franchise Gujarat Lions ahead of its debut season in the Twenty20 cricket competition.
Diesel enters cricket market with IPL champions
Italian fashion label Diesel has entered into a partnership with Indian Premier League Twenty20 cricket franchise the Mumbai Indians.
Tokyo 2020 teams up with travel companies
Organisers of the Tokyo 2020 summer Olympic Games have unveiled three new official partners, occupying the second domestic tier of the event’s sponsorship programme.