Asia

Japanese heavy equipment manufacturer Yanmar has agreed a deal to become an official sponsor of this year’s edition of the Suzuki Cup national team football tournament.

Japanese automotive manufacturer Suzuki has retained naming rights to the Asean Football Championship national team tournament, the 2016 edition of which will begin on November 19.

The Indian Olympic Association has agreed partnerships with Reliance Jio, the digital services arm of the Reliance Industries conglomerate, and global nutrition company Herbalife ahead of the 2016 summer Games in Rio de Janeiro, Brazil.

The organising committee for the 2017 Asian winter Games in Sapporo, Japan has agreed partnerships with sportswear and equipment company Mizuno, and telecommunications companies Nippon Telegraph and Telephone East Corporation and NTT docomo.

The Tokyo 2020 Organising Committee for the summer Olympic and Paralympic Games has signed EF Education First Japan as its 39th domestic partner.

Swiss stamping technology company Bruderer has entered into an Asian-focused partnership with German Bundesliga football club Borussia Dortmund.

Golf’s Asian Tour has renewed its partnership with the Bloomberg Television division of international business news service Bloomberg.

The organising committee for the 2018 winter Olympic and Paralympic Games in PyeongChang (Pocog) has signed up Hancom as the official automated translation software supporter of the event in South Korea.

Dairy products manufacturer Amul has agreed a sponsorship deal with the Indian Olympic Association ahead of the summer Olympic Games in Rio de Janeiro, Brazil.

The Dentsu Sports Asia division of Japan-based advertising and public relations firm Dentsu, and sports advisory company Sportswork Group, have signed on as the sponsorship agencies for the 2017 edition of multi-sport event the Southeast Asian Games, which will be staged in Kuala Lumpur, Malaysia.

Telecommunications company Telekom Malaysia has signed on as the first partner of the 2017 edition of multi-sport event the Southeast Asian Games.

Japanese noodle producer Nissin Foods has agreed a partnership with the Tokyo 2020 organising committee for the Olympic and Paralympic Games.

Financial services company Prudential has extended its title sponsorship of Women’s Tennis Association (WTA) Tour event the Hong Kong Open.

The J.League, the top division of Japanese club football, has extended its sponsorship deals with the Yamazaki Biscuit Company confectionery group and insurance company Meiji Yasuda.

Medical services provider Evacuation and Medical Support Unit (EMS) has extended its partnership with the Singapore Swimming Association.

Consumer electronics company Pisen has agreed a deal to become the title sponsor of Chinese Basketball Association team Sichuan Blue Whales.