Asia
Japan Airlines lands title sponsorship of landmark golf event
Japan Airlines has signed on as the title sponsor of the first PGA Tour-sanctioned golf event to be held in Japan.
LPGA has sunny disposition with Leaders Cosmetics tie-up
The Ladies Professional Golf Association (LPGA) has entered into a partnership with Leaders Cosmetics, which specialises in the production of facial masks and skincare products.
PyeongChang 2018 pens legacy partnership
The organising committee for the 2018 winter Olympic Games in PyeongChang has signed a partnership with the South Korean Ministry of Education in an effort to boost legacy initiatives for the event.
NBA China dials up Vivo partnership
The Chinese division of North American basketball league the NBA has entered into a strategic partnership with smartphone manufacturer Vivo.
Liverpool takes flight with Malaysia Airlines
English Premier League football club Liverpool has entered into a global partnership with Malaysia Airlines.
Asian Champions Trophy signs up first title sponsor
Direct selling company QNet has agreed a deal to become the title sponsor of this year’s men’s Asian Champions Trophy national team hockey tournament.
NBA nets long-term ExxonMobil partnership
Multinational oil and gas company ExxonMobil has entered into a multi-year marketing partnership with the North American NBA basketball league.
Manchester City extends with regional banking partner
Vietnamese banking group Saigon Hanoi Commercial Joint Stock Bank (SHB) has extended its partnership with English Premier League football club Manchester City.
ITTF serves up extension with San-Ei
Table tennis equipment manufacturer San-Ei has extended its partnership with the International Table Tennis Federation.
Indian Super League delivers extension with DHL
Global logistics company DHL has extended its partnership with the Indian Super League domestic club football competition.
Chennaiyin FC strikes Lloyd deal, Mumbai City renews with Ace Group
Chennaiyin FC has entered into a partnership with electronics firm Lloyd, while fellow Indian Super League football team Mumbai City has renewed its main sponsorship deal with real estate company Ace Group.
Manchester City says game on with new regional partner in Asia
English Premier League football club Manchester City has entered into a regional partnership with Ballr, an engagement technology company that specialises in fantasy sports.
AFC takes flight with Abu Dhabi Airports
Abu Dhabi Airports Company (ADAC) has agreed a sponsorship deal with the Asian Football Confederation.
Bangladesh Cricket Board secures revenue boost with Impress Matra deal
The Bangladesh Cricket Board has agreed a wide-ranging sponsorship deal with Impress Matra Consortium.
Asian Le Mans Series signs Chinese main sponsor
Chinese investment holding company Daohe Group has agreed a sponsorship deal with endurance motor racing championship the Asian Le Mans Series.
Tencent enhances Fiba association with global sponsorship deal
The International Basketball Federation (Fiba) has strengthened its relationship with Tencent by agreeing a nine-year global sponsorship deal with the Chinese internet company.
BCCI banks new sponsor
Janalakshmi Financial Services (Jana) has agreed a deal to become an associate sponsor of the Board of Control for Cricket in India.
IPC Athletics lands Asics partnership for road to Tokyo 2020
IPC Athletics, the international federation of Para athletics, has signed up Japanese sportswear company Asics as its latest official partner under a five-year deal.