Asia

Launched on 29 June to celebrate Liverpool's first Premier League title in 30 years, in Malaysia the club’s long-time beer sponsor Carlsberg marked the victory with a ‘Virtual Champions Keg’, redeemable via smartphone.

The Beijing 2022 Winter Olympics organising committee has signed a quartet of official suppliers

World Athletics has halted the process allowing Russian track and field athletes to compete internationally as neutral athletes after Russian Athletics missed a deadline to pay a $6

Insurance companies are removing or ramping up the cost of pandemic insurance for sports events - CNA/Reuters South Korean football's K League hopes to have fans back in stadiums from July 10 - Yonhap

Sports apparel brand Warrix has been appointed the official football supplier of the 2020 Asean Football Federation Suzuki Cup

The 2021 Africa Cup of Nations in Cameroon has been pushed back to 2022 due to Covid-19

Leveraging its rights as the title sponsor of IPL franchise Royal Challengers Bangalore, Royal Challenge’s 2019 IPL campaign challenged gender stereotypes in cricket.

DDMC Fortis, the agency with the exclusive mandate to market Asian Football Confederation commercial rights in the 2021-28 period, is rebranding as Football Marketing Asia (FMA)

Tokyo 2020 organisers are starting talks with sponsors next month about the implications of the rescheduled Olympics

Fifa is investing $1.5bn (€1.3

The Board of Control for Cricket in India (BCCI) could issue an invitation to tender for kit sponsorship rights before its deal with Nike ends in September, it has been claimed

In a positive sign for next year's Olympics, Japanese Olympic Committee chief Yasuhiro Yamashita has told his international counterparts that Tokyo is gradually resuming sporting activities - Kyodo News

Chinese sports apparel company 361sport has signed as the official sportswear supplier to the organising committee for the 2022 Asian Games in Hangzhou, China

Organisers of this year's Wuhan Open WTA Tour event, pencilled for October 19 to 25, told Agence France Presse that it will be "hugely symbolic" in terms of the city's fight against Covid-19 should it…

The Indian Premier League’s governing board has announced it will meet this week to review the IPL’s sponsorship deals with Chinese companies following a border skirmish between India and China.

Dentsu is increasing its esports footprint by establishing a strategic partnership with the Singapore-based Global Esports Federation to promote the development of esports