Asia
LaLiga continues regional sponsorship growth with M88 addition
Spanish football's LaLiga has signed up online gambling platform M88 as its latest regional sponsor in Asia
IOC questions Oxford study, Tokyo sponsors ponder extension
The International Olympic Committee has questioned the validity of a study from Oxford University that criticised the organisation for its failure to address hosting cost overruns
AC Milan develops regional sponsorship strategy with signing of Yabo Sports
Italian Serie A club AC Milan has signed up online gambling platform Yabo Sports as its latest regional sponsor. The long-term deal begins ahead of the 2020-21 season and covers the Asia region
Round-Up: Fans at Roland Garros, three bidders for Serie A, PP Sports sees market correction, and more
The French Open tennis championship at Roland Garros later this month will allow entry to up to 11,500 fans per day - Reuters/CNA
IPL releases schedule, season will start with Mumbai v Chennai
The Indian Premier League has released the schedule for its 2020 season in the United Arab Emirates
Round-Up: PP Sports ‘to sue’ EPL, Bach addresses Beijing expo, East Bengal to join ISL, and more
Chinese streaming platform PP Sports is going to sue the English Premier League over the termination of their media-rights contract for the 2019-20 to 2021-22 cycle, according to Chinese news service Beijing…
Korea volleyball signs three-season sponsorship deal with Fila
Global sportswear brand Fila has signed an agreement to sponsor the Korea Volleyball Federation
SunRisers Hyderabad sign up Valvoline as main sponsor ahead of 2020 IPL season
Indian Premier League (IPL) franchise SunRisers Hyderabad has signed up automotive services specialists Valvoline as its new main sponsor
Round-Up: Wada threat to US athletes, Kooyong Classic cancelled, Williams family leaves F1, and more
America's top athletes could be banned from the Olympics and other major international sporting events if the US follows through on its threat to withdraw funding from the World Anti-Doping Agency - Reuters
Fiba hails new TCL deal as ‘beacon’ of enduring sponsorship demand
Basketball’s world governing body Fiba has agreed a major new four-year sponsorship deal with Chinese consumer appliances firm TCL, beginning immediately and running until the end of 2023.
Pakistan and Sri Lanka T20 leagues target November starts
T20 cricket franchise leagues in Pakistan and Sri Lanka have announced plans to play later this year. Meanwhile, Indian Premier League preparations continue, with teams adding more sponsorship deals
IPL signs up Cred in latest sponsorship deal ahead of 2020 season
The Board of Control for Cricket in India (BCCI) has added credit card payment app Cred as the latest sponsor for its Twenty20 cricket franchise tournament, the Indian Premier League (IPL).
Round-Up: UK investor increases sports stakes, no bids for India kit rights, Red Bull releases Royals doco, and more
London-based investor Lindsell Train has increased stakes in sports and entertainment companies including Manchester United, Disney and World Wrestling Entertainment - Financial Times
Korean basketball pre-season tournament cancelled, 2020-21 season start under threat
The Korean Basketball League has been forced to postpone its planned 2019-20 season decider due to a second Covid-19 outbreak, with the October start of the 2020-21 season also under threat
BKT Tires announces deals with six IPL teams
Indian tyre manufacturer BKT Tires has agreed sponsorship deals with six Indian Premier League teams covering this year's tournament
AFC and FMA to renegotiate global rights contract
The Asian Football Confederation and the Football Marketing Asia agency are to renegotiate the terms of their landmark, $2
CSK’s positive tests rock IPL ahead of restart
Twelve members of the Chennai Super Kings Indian Premier League team have tested positive for Covid-19, prompting its star batsman Suresh Raina to fly home to India and causing jitters ahead of the league's…
Round-Up: Le Tour’s tough Covid-19 rules, Japan to acquire 500m vaccine doses, ONE Apprentice rights deals, and more
The English Premier League allowed 2,500 supporters to attend a friendly between Brighton and Chelsea in a test of Covid-19 measures - AFP/CNA