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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
DHL signs shirt sponsorship deal with Italian Volleyball Federation
Global logistics company DHL has entered into a partnership with the Italian Volleyball Federation (FIPAV).
Brazilian Volleyball Confederation signs new kit partner, lands Delta deal
The Brazilian Volleyball Confederation (CBV) has agreed partnerships with Japanese sportswear manufacturer Asics and Delta Air Lines.
Banco do Brasil suspends volleyball sponsorship amid corruption probe
State-controlled Brazilian financial institution Banco do Brasil has suspended payments to the country’s national volleyball federation (CBV) after a government investigation reported that CBV directors failed to distribute $11.3m of sponsorship income to athletes between 2010 and 2013.
Gatorade leads sponsors for inaugural Athletes Unlimited Volleyball season
Athletes Unlimited, the start-up network of professional sports leagues, has announced that Gatorade, Hyperice, and Mariner Wealth Advisors have become the first three commercial sponsors for its inaugural v…