Asia
#MeriTeamMeriLeague – Yes Bank & the Indian Premier League
To leverage its 2019 IPL sponsorship, Yes Bank created an activation programme aimed at Micro, Small and Medium Enterprises (MSME).
Round-Up: CBA ‘may split with Infront’, Bach says Takahashi payments did not break rules, and more
There are reports that the Chinese Basketball Association is considering using a break clause to bring an early end to its commercial rights deal with the Infront China agency
Round-Up: Bach meets Suga today, new rules for BBL, Beijing 2022 test events altered, and more
Cricket Australia is introducing three new rules for the upcoming Big Bash League T20 tournament, designed to add layers to strategic complexity to games and to increase audience engagement - Cricket Australia
Round-Up: Bach speaks ahead of Tokyo visit, Nine acquires Wimbledon rights, Li Ning cuts CBA fees, and more
IOC president Thomas Bach is visiting Tokyo next week for three days to review preparations for the Olympics
Round-Up: Japanese firms ‘want Olympics’, North-South Korea Youth Olympics proposal, NBA opens big Shenzhen store, and more
Most Japanese companies want the Olympics to go ahead in the country next year, according to a survey - Reuters
Loudest Cheer Trophy Tour – Aeroflot & Fiba
To leverage its sponsorship of the 2019 Fiba Basketball World Cup in China, Aeroflot activated its status as presenting partner of the FIBA Basketball World Cup Trophy Tour via a multi-strand campaign that included a collective video, app, social, pop-ups and a ticket contest.
Round-Up: China hosts first international events, NBA to build ‘experience centres’ in China, Tokyo hospitality to be reined in, and more
China last weekend hosted its first major international sports events since the start of the pandemic
Borussia Dortmund inks deal with crypto platform Bybit
Singapore-based cryptocurrency derivatives exchange Bybit has announced a global, multi-year partnership with German Bundesliga football club Borussia Dortmund
Round-Up: Lanka Premier League pushed back, State of Origin TV flop, China’s colossal esports market, and more
The Lanka Premier League will start five days later from November 27 to December 17 and will only be played at the Mahinda Rajapaksa International Stadium in Hambantota
Sportfive named exclusive commercial rights partner to Team SMG
Esports organisation Team SMG has appointed Sportfive as its exclusive sponsorship agency
Inaugural Ladies Asian Tour event to tee off in South Korea
The upcoming KLPGA Hana Financial Group Championship in South Korea will also act as the inaugural tournament of the new Ladies Asian Tour series organised by the Asian Golf Leaders Forum
Fiba Marketing strikes licensing deal to promote T Power energy drink
The International Basketball Federation (Fiba) has signed a three-year licensing deal with Chinese soft drinks company Henan Zhongwo Industrial Co
Round-Up: Rugby World Cup records, Olympic torches tour Tokyo, Virus hits Fiji’s Nations Cup squad and more
Two torches that will be used in the Olympic and Paralympic torch relays at the postponed Tokyo Games next summer have started an eight-month tour of Tokyo
BCCI signs Jio as women’s T20 Challenge first independent sponsor
The Board of Control for Cricket in India (BCCI) has signed up Indian telco Jio as title sponsor of the 2020 edition of its women's T20 Challenge
Mobile Premier League replaces Nike as Indian cricket team apparel sponsor
The Board of Control for Cricket in India has signed a three-year apparel sponsorship deal with fantasy gaming platform Mobile Premier League, replacing long-term sponsors Nike
Round-Up: Tokyo Olympic volunteer training restarts, Indonesian football postponed, NZ Golf Open cancelled, and more
Online training sessions for volunteers at next summer's Tokyo Olympics and Paralympics have resumed following a roughly eight-month suspension due to the Covid-19 pandemic - Japan Today
Airbnb, Asics and Panasonic back IPC refugee team
International Paralympic Committee (IPC) sponsors Airbnb, Asics and Panasonic have pledged their support for a newly-announced refugee team that will compete at next year’s rescheduled Paralympic Games i…
LG Electronics backs new KPGA event
South Korean consumer electronics company LG has agreed a three-year tournament deal with the Korea Professional Golfers Association