Asia

Esports
Events

EA Sports has appointed ONE Esports, the esports division of Asian mixed martial arts promotion ONE Championship, to organise its 2022 EA Sports Champions Cup (EACC) events that begin next month
Esports
Events

LaLiga is to stage an esports tournament in India next month, the Spanish football league has announced. The eLaLiga Trophy will be held virtually across India from April 9 to 26
Multiple Sports

When spectators were barred from the delayed Tokyo 2020 Olympics, P&G owned skincare brand SK-II switched its activation to a campaign helping female-owned Tokyo businesses stay afloat during the pandemic restrictions.
Cricket
Events

The Board of Control for Cricket in India has unveiled two more tournament sponsorship agreements ahead of the opening match from the latest edition of the Indian Premier League in Mumbai tomorrow (Saturday)
Motorsport
Events

The Malaysian Grand Prix at the Sepang International Circuit will remain on the MotoGP calendar until at least 2024 after the venue struck a renewal of its long-running relationship with the series' organiser…
Football
Sponsorship & Marketing

The Argentinian Football Association (AFA) has agreed a deal for Wanda Sports to become the exclusive commercial agent of its national teams in China
Cricket
Sponsorship & Marketing

Indian Premier League franchises have added more sponsors ahead of the latest edition of the tournament
Football
Sponsorship & Marketing

The Chinese Football Association has reportedly struck a sponsorship agreement with Spanish sportswear brand Joma covering domestic women’s competitions.
Cricket
Sponsorship & Marketing

Indian e-commerce platform Meesho has announced sponsorship agreements with four Indian Premier League franchises ahead of the start of the latest edition of the T20 cricket tournament at the end of this…
Football
Licensing & Merchandising

The Laos-based MKTG Sports Agency has struck an agreement with LaLiga in Southeast Asia
Cricket
Events

The Pakistan Cricket Board has commissioned market research company YouGov to estimate the value of naming rights for its major stadiums as it looks to increase its revenue streams
Cricket
Sponsorship & Marketing

Indian Premier League franchises have announced a raft of new sponsorship agreements ahead of start of the latest edition of the T20 cricket tournament later this month
Football
Media

Indonesian media group Emtek has acquired the media rights for the 2022 Fifa World Cup, in a deal brokered by the Infront agency
Basketball
Events

The National Basketball Association is to stage two preseason games in Japan later this year
Cricket
Sponsorship & Marketing

Indian Premier League franchise Gujarat Titans has announced sponsorship agreements with Mumbai-based investment firm Capri Global and at-home dental brand Toothsi ahead of its debut season
Cricket
Sponsorship & Marketing

Indian Premier League franchise Mumbai Indians has renewed its sponsorship agreement with New Delhi-based consumer goods firm Usha International for a ninth consecutive season
Multiple Sports
Finance & Law

Sportswear giant Adidas generated revenues of €21.2bn ($23.4bn) last year, its latest financial report shows.
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India has extended its national team shirt sponsorship deal with Indian edtech company Byju's by a year, until end-March 2023, according to local media reports