Asia

Indian Premier League franchise Rajasthan Royals has announced an initiative with French energy management company Schneider Electric that will see the franchise attempt to neutralise its carbon dioxide…

Japanese video game developer and publisher Capcom has agreed a three-year sponsorship deal with the Japan Volleyball Association

Italian Serie A football club AC Milan has expanded its sponsorship deal with smartphone brand Oppo Italia

Professional services firm Deloitte has struck a three-year agreement with the Football Association of Singapore to sponsor the Singapore Women’s Premier League when it returns later this month.

The Board of Control for Cricket in India (BCCI) has invited quotes from companies wishing to buy the title sponsorship rights for the Women’s T20 Challenge 2022.

The NBA’s Golden State Warriors has signed an agency of record agreement with Rakuten Sports, an offshoot of the basketball club’s jersey patch sponsor Rakuten, in key Asia-Pacific markets.

Liverpool is to play a friendly against fellow Premier League outfit Crystal Palace at the National Stadium in Singapore as part of its forthcoming pre-season tour of Southeast Asia

The Chinese Cycling Association has appointed sports marketing entity Wanda Sports to organise and promote a new national road cycling league, according to Chinese sports industry news website EcoSports.cn

Vietnamese telecoms operator Vietnam Posts and Telecommunications Group (VNPT) has been unveiled as the seventh top-tier sponsor of the forthcoming Southeast Asian Games in the Vietnamese city of Hanoi

Activating its 2021 sponsorship, IPL payments partner CRED rolled out a set of comic commercials featuring actor Jim Sarbh and a team of cricketer/entertainer endorsers.

The Pakistan Cricket Board has invited expressions of interest for various sponsorship and broadcast rights packages after outlining the details of its new franchise competition for 15-to-19-year-olds

Asian mixed martial arts promotion ONE Championship has appointed the sports and entertainment agency Talisman to identify new commercial opportunities in markets outside of Southeast Asia

J.League, the organising body of club football in Japan, has announced a sponsorship agreement with social media platform TikTok as part of a push to attract younger audiences to its J1 and J2 leagues

Chinese real estate agency Wanda Real Estate has reached a regional sponsorship agreement with the Argentine Football (AFA) for the Chinese territory.

Yorkshire County Cricket Club has finalised a wide-ranging sponsorship deal, including "significant" stadium sponsorship rights and shirt sponsorship, with Indian streaming platform Clean Slate Filmz

The Chinese Football Association has finalised a sponsorship agreement with electric vehicle manufacturer Jiangsu Xinri Electric Vehicle covering its top women’s leagues, according to local media reports.