Asia
Nissan: Uniformity across sporting platforms
Japanese carmaker Nissan is looking to enforce a cohesive marketing strategy across all of its sporting properties in order to push the same message across its key markets.
Black Yak strikes Gwangju Universiade partnership
Outdoor brand Black Yak has signed an agreement to become an official sponsor of the 2015 Gwangju Summer Universiade.
Kingsmen Creatives has designs on SEA Games
Communication design and production group Kingsmen Creatives has agreed a S$3m (€1.81m/$2.4m) deal to become the official venue planning partner of the 2015 Southeast Asian (SEA) Games.
Race on for 2015 World Marathon Majors title sponsor
A price has been pitched for title sponsorship rights to the World Marathon Major (WMM) series, from 2015, Sports Sponsorship Insider understands.
Indian Super League gets off the ground
The Indian Super League (ISL), a three-month franchise-based football tournament, is a joint enterprise between US-based sports and media group IMG, Indian-based conglomerate Reliance Industries and Indian media and entertainment company Star India.
Volvo goes the distance again with Singapore Marathon
Automotive manufacturer Volvo has agreed a deal to return as a sponsor of the Singapore Marathon.
Title sponsor extends commitment to Asian Tour event
International holdings company Worldwide Holdings has agreed a one-year deal to extend its title sponsorship of the Asian Tour’s 2014 Selangor Masters golf event.
Dongfeng goes global with Volvo Ocean Race campaign
Chinese truck maker, Dongfeng Commercial Vehicle Company, acquired 70 per cent of the branding and hospitality rights to the Dongfeng Race Team, an entrant in the 2014-15 Volvo Ocean Race which sets off from Alicante, Spain in October.
Omega swings it again
Stephen Urquhart, president of the luxury watch brand Omega, provided Sports Sponsorship Insider with a great marketing insight when he said that the only sponsorship that clearly moved sales of its watches was Omega’s James Bond deal.
Indian Super League signs Hero but waits on six more
The Indian Super League (ISL) signed a three-year title sponsorship agreement with motorcycle manufacturer Hero MotoCorp in July, but brands are waiting to the last minute to sign second-tier Associate Sponsor deals in order to secure the best price.
Micromax picks up BCCI sponsorship rights
Consumer electronics company Micromax has secured the title sponsorship rights for international and domestic cricket that will take place in India over the next year.
Europcar: Multinational properties for multinational marketing
The chance to create multinational marketing campaigns using teams with multinational players is central to car rental company Europcar’s sponsorship decision-making.
Barcelona teams up with Advan
Indonesian mobile phone manufacturer Advan has agreed a sponsorship deal with Spanish Liga football club Barcelona.
LF Corp measures up for Gwangju Universiade
Fashion company LF Corp has reached an agreement with the 2015 Gwangju summer Universiade to become the official sponsor for formal wear at the multi-sport event.
Kwangju Bank invests in 2015 Gwangju Universiade
Locally-based financial institution Kwangju Bank has agreed a sponsorship deal with the 2015 Gwangju summer Universiade.
Deloitte becomes third top-tier sponsor for 2015 SEA Games
The Singapore Southeast Asian Games Organising Committee (SINGSOC) has announced professional services firm Deloitte as its third top-tier partner of the 2015 SEA Games.
BCCI launches short-term sponsorship tender
The Board of Control for Cricket in India (BCCI) has invited title sponsorship bids for all home international games and major domestic tournaments in India during the 2014-15 season.
Liverpool courts extension with regional partner
English Premier League football team Liverpool has signed a two-year extension to its regional partnership with IT, electronics and furniture retailer Courts Asia.