‘Cricket in India is too significant an opportunity to ignore’ | Mandeep Arora, Ubon

Photo: IPL
Photo: IPL
Delhi-based consumer electronics brand Ubon [pronounced You-bon], decided to sponsor Indian Premier League side Rajasthan Royals despite defining itself as a ‘pull brand’ that doesn’t typically invest a lot in marketing.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here