Americas

Ice Hockey
Sponsorship & Marketing

The National Hockey League's Toronto Maple Leafs have secured a one-year partnership with social media platform TikTok, which will become the team's helmet sponsor for the 2021-22 season
Basketball
Sponsorship & Marketing

League aligns with online legal services platform for new community initiative
Ice Hockey
Sponsorship & Marketing

The National Hockey League's New Jersey Devils and arena naming rights partner Prudential Financial have put a unique twist on their helmet sponsorship renewal, with Prudential donating its brand placement…
Basketball
Sponsorship & Marketing

The National Basketball Association’s Los Angeles Lakers has named asset management company DWS as the team’s ‘Official Global Investment Sponsor’ and its second international partner. The
Winter Sports
Sponsorship & Marketing

US Ski & Snowboard has signed an agreement with general aviation company Textron Aviation
Basketball
Sponsorship & Marketing

The Phoenix Suns NBA franchise has become the latest professional sports team to sign an official deal with fan token app Socios.com, which is built on the Chiliz blockchain
Ice Hockey
Sponsorship & Marketing

National Hockey League expansion team Seattle Kraken has secured a wide-ranging agreement with PepsiCo Beverages North America (PBNA) ahead of the franchise's inaugural campaign
Ice Hockey
Sponsorship & Marketing

The National Hockey League's Florida Panthers have brought in Coral Gables-based community bank Amerant Bank as the team's primary home helmet sponsor for the 2021-22 season.
Basketball
Sponsorship & Marketing

South American football clubs São Paulo and Racing Club, along with NBA franchise the Brooklyn Nets, have become the latest sports organisations to sign sponsorship-related deals with blockchain provider …
Football
Sponsorship & Marketing

Major League Soccer and German multinational tire manufacturer Continental Tire have renewed their long-standing partnership which dates back to 2010
Basketball
Sponsorship & Marketing

Tech wellness company Therabody has further integrated within the National Basketball Association by striking a multiyear partnership with the Dallas Mavericks
Ice Hockey
Sponsorship & Marketing

Canadian food delivery service SkipTheDishes has announced extended multiyear partnerships with six National Hockey League teams in the company's home country
Golf
Sponsorship & Marketing

US craft vodka brand Tito’s Handmade Vodka has made golf the focus of its year-round marketing activity by taking the official vodka role with the PGA Tour.
Golf
Sponsorship & Marketing

North American healthcare system Shriners Children's has extended its title sponsorship of the PGA Tour’s Las Vegas tournament through 2026.
Multiple Sports
Sponsorship & Marketing

Madison Square Garden Sports and sister firm MSG Entertainment have announced a multiyear marketing partnership renewal with luxury automaker Lexus, which remains designated a signature partner of both…
Ice Hockey
Sponsorship & Marketing

The National Hockey League has announced a multiyear renewal of its partnership with American chemical company Chemours, which remains designated the organization's official refrigerant solution.
NFL
Sponsorship & Marketing

The National Football League's San Francisco 49ers have gained a commercial boost by securing a multiyear deal with Swiss cyber protection company Acronis
Golf
Sponsorship & Marketing

The Ladies Professional Golf Association has struck a wide-ranging agreement with energy company Chevron, which will result in the ANA Inspiration major tournament being given a new name, location, and…