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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
NHL, OFX strike multiyear North American partnership
The National Hockey League has struck a multiyear North American partnership with global international money transfer provider OFX, which has been designated the league's official currency exchange provider
Samsung secures NHL partnership
Mobile phone manufacturer Samsung has struck a partnership with the NHL North American ice hockey league.
NHL seals long-term Fanatics partnership
Online sports retailer Fanatics has expanded its association with the NHL to become the official manufacturer of a range of apparel products for the North American ice hockey league.
U-Vend scoops up NHL partnership
Self-service kiosks company U-Vend has secured a multi-year partnership with North American ice hockey league the NHL.