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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
NBA’s Suns partners FirstBank, Kings signs BlockParty
NBA team the Phoenix Suns has added a new Official Banking Partner, while the Sacramento Kings has agreed a partnership which will focus on technological innovation
Suns join NBA jersey sponsorship set with PayPal deal
The Phoenix Suns have today (Tuesday) become the latest NBA basketball franchise to sign a jersey sponsorship deal through an agreement with global technology platform and digital payments firm PayPal
Phoenix Suns secure new medical partner
Arizona-based healthcare provider network IASIS Healthcare has entered into a partnership with NBA basketball franchise the Phoenix Suns.
NBA appoints Ranveer Singh as ambassador
The NBA has appointed Bollywood star Ranveer Singh as a brand ambassador in India