Americas

Olympic Games
Sponsorship & Marketing

Delta Air Lines and the LA28 Olympic and Paralympic Games unveiled an LA28 emblem using Delta’s “A” at Los Angeles International Airport, marking the first integrated emblem in the Olympic and Paralympic Movem…
Multiple Sports
Sponsorship & Marketing

Sponsorship valuation agency Turnstile has launched a New York office to complement existing offices in the UK and Australia
Golf
Sponsorship & Marketing

The PGA Tour and pharmaceutical company Kowa have agreed to a multiyear partnership that will put Kowa’s Vantelin as the official pain relief gel, cream, patch, tape, and support sleeve of the PGA Tour.
NFL
Events

Pact arrives in advance of first of three league games this season in London
Football
Sponsorship & Marketing

The National Women’s Soccer League’s Los Angeles-based Angel City FC has named American car company Chevrolet as an exclusive sponsor and a founding partner as the club finishes its inaugural season.
NFL
Sponsorship & Marketing

League completes five-year agreement with technology giant
Ice Hockey
Sponsorship & Marketing

The National Hockey League's Boston Bruins have named Boston, Massachusetts-based cybersecurity firm Rapid7 as the team's inaugural jersey patch sponsor for home and road uniforms from the 2022-23 season
Football
Sponsorship & Marketing

Premier League club Everton FC have appointed Elevate Sports Ventures, the prominent United States-based sports and entertainment consulting firm, to secure a naming rights sponsor for its new £500m (€573m, $5…
Basketball
Sponsorship & Marketing

The National Basketball Association's Philadelphia 76ers have announced a multiyear partnership with Philadelphia, Pennsylvania-based multihospital health system Penn Medicine, which has been designated …
NFL
Sponsorship & Marketing

OrthoVirginia, the Richmond, Virginia-based orthopedic care provider, has secured the naming rights to the Washington Commanders' training facility in a 10-year deal.
Multiple Sports
Finance & Law

TGI Sport, the Bruin Capital-backed media and marketing agency, has announced its second acquisition in the space of a week, agreeing a deal to buy US-based virtual advertising and virtual product placement…
Ice Hockey
Sponsorship & Marketing

The National Hockey League's Toronto Maple Leafs will wear a "Milk" logo on their home and road uniforms following a multiyear jersey patch partnership with Dairy Farmers of Ontario
NFL
Sponsorship & Marketing

The National Football League's New York Jets are looking to expand their reach in the United Kingdom by securing a multiyear partnership with London-based, transatlantic menswear brand Charles Tyrwhitt
Basketball
Sponsorship & Marketing

The National Basketball Association's Chicago Bulls have named Illinois-based consumer electronics and telecommunications company Motorola as the team's new jersey patch sponsor in a multiyear agreement…
US College Sport
Sponsorship & Marketing

The University of Maryland has secured a 10-year, $11m (€11m) naming rights deal with SECU, Maryland's largest state-chartered credit union, for its college football facility, which will now be known a…
Basketball
Sponsorship & Marketing

Silicon Valley-based global online payments company PayPal says it will not renew its jersey sponsorship deal with the National Basketball Association's Phoenix Suns should disgraced majority owner Robert …
Basketball
Sponsorship & Marketing

The National Basketball Association's New Orleans Pelicans and mobile rewards platform Ibotta have renewed their jersey sponsorship agreement for a further three seasons
Drone Racing
Sponsorship & Marketing

Property to begin its upcoming season in conjunction with developer conference