Americas
Skol to seal Rio 2016 sponsorship
Beer brand Skol is set to become an official sponsor of the Rio de Janeiro 2016 Olympic Games in Brazil, according to the Maquina do Esporte newspaper.
Digicel dials up WICB extension
Digicel has agreed to extend its sponsorship of the West Indies Cricket Board (WICB) for another three years until September 2016.
Unimed Seguros signs up to support Brazil
Health services company Unimed Seguros has signed up as a sponsor of the Brazil national team.
Emirates backing relaunch of New York Cosmos
Emirates has signed a sponsorship deal with the New York Cosmos ahead of the iconic American club’s return to action in August.
Verizon extends NFL partnership
American football’s NFL has agreed a four-year extension, from 2014-15 to 2017-18, to its partnership with telecommunications company Verizon.
Toronto 2015 takes flight with GTAA partnership
The Greater Toronto Airports Authority (GTAA) is to lend its support to the Toronto 2015 Pan American and Parapan American Games by making Toronto Pearson International Airport an official welcome partner and official supplier of airport services for the two events.
Bell connects with women’s football showpieces in Canada
Bell Canada has signed on as the first national supporter of the country’s staging of the 2015 Fifa Women’s World Cup and the 2014 U-20 Women’s World Cup.
USA Cricket Association secures first national team sponsor
Smart Choice Auto Group has agreed a one-year deal with the USA Cricket Association to become the first sponsor of the men’s national team.
UFC strikes deal with Televisa to launch new channel
Ultimate Fighting Championship has agreed a deal with Televisa Networks to air UFC in 20 Spanish-speaking countries in Latin America and launch a new pay-television network.
Uefa scores hat-trick of rights deals
Uefa has confirmed new broadcast rights deals in the United States, Latin America and Turkey for the qualification competitions to Euro 2016 and the 2018 Fifa World Cup.
Dodgers’ Time Warner Cable deal faces fresh complications
Owners of the Los Angles Dodgers MLB team, Guggenheim Baseball Management, are being forced to rework their local rights deal with Time Warner Cable, according to the New York Post.
US appeals court rules in favour of Comcast in Tennis Channel dispute
A federal appeals court has ruled Comcast did not discriminate against the Tennis Channel by placing it on a different cable television subscription tier to its own sports network.
Nike to cut ties with Livestrong foundation
Nike has opted to end its partnership with the Livestrong Foundation, the organisation founded by disgraced cyclist Lance Armstrong.
WICB receives commercial confidence boost
The West Indies Cricket Board (WICB) has boosted its commercial roster by agreeing new sponsorship deals with the Confident Group and Celkon Mobile.
Multicultural MLS fan-base leads to AT&T renewal
Telecommunications company AT&T last month renewed its sponsorship of North American football’s Major League Soccer to tap into the league’s multicultural fan-base and its followers in the 18-34 age group.
Bandsports partners with Sky Brasil for French Open rights
Sky Brasil has agreed a deal with Bandsports to carry coverage of the French Open, according to the Maquina do Esporte website.
Colombian Football Federation extends Adidas deal
The Colombian Football Federation (FCF) has extended its partnership with Adidas through to 2022.
CFE Federal Credit Union banks UCF Arena naming rights
CFE Federal Credit Union has expanded its relationship with the University of Central Florida by securing the naming rights to its UCF Arena in a seven-year deal.