Americas

Wireless communications company C Spire has signed a three-year deal to be the presenting sponsor of the Mississippi Gulf Resort Classic (MGRC) on golf’s Champions Tour.

Major League Soccer franchise Seattle Sounders has extended its shirt sponsorship deal with Microsoft’s console brand Xbox for a further season.

NFL American football team Tampa Bay Buccaneers has announced a new multi-year partnership with Florida Hospital aimed at improving community health in the Bay area.

Major League Soccer club FC Dallas has struck a deal with Toyota for the Japanese automotive giant to become the franchise’s new stadium naming rights-holder.

Delta Air Lines has reached commercial agreements with NFL American football team the Seattle Seahawks and Major League Soccer franchise Seattle Sounders.

Anaheim-based mortgage and consumer lending group CashCall has reached a sponsorship agreement with MLB baseball franchise the Los Angeles Angels.

US multi-national finance services group American Express has renewed its deal with the NBA to continue as the basketball league’s official credit card, according to the Advertising Age website.

Healthcare company Kaiser Permanente has agreed to extend its presenting sponsorship deal with NBA basketball team the Golden State Warriors.

International Olympic Committee Marketing Commission chairman Gerhard Heiberg has admitted that organisers for the 2016 Olympic Games in Rio de Janeiro are facing challenging conditions as they attempt to sell sponsorship packages for South America’s first Games.

Maple Leaf Sports and Entertainment, the parent company of NHL ice hockey franchise the Toronto Maple Leafs and NBA basketball team the Toronto Raptors, has agreed a wide-ranging 10-year sponsorship deal with Canadian Tire.

PODS Moving & Storage has agreed a multi-year sponsorship deal with NFL American football franchise the Tampa Bay Buccaneers.

Golf’s PGA Tour has announced a two-year extension to its deal with Hyundai for the automotive manufacturer to retain the title sponsorship of the Tournament of Champions in Hawaii through the 2014-15 season.

The PGA Tour has agreed partnership with Valspar under which the paint and coatings firm will become the new title sponsor of the Tour’s professional golf tournament in the Tampa Bay area.

MLB baseball team Chicago Cubs have signed a sponsorship agreement with the Anheuser-Busch brewery.

NFL American football franchise Detroit Lions has entered into a multi-year sponsorship deal with retail mortgage lender Quicken Loans.

The Ladies Professional Golf Association has reached a deal to make information and communication technology company Acer one of its marketing partners.