NFL American football team Kansas City Chiefs has signed a four-year sponsorship deal with fast food company McDonald’s.
Along with promoting McDonald’s local chains through its print, television, radio and outdoor advertising platforms, the Kansas City Star newspaper said the Chiefs will open up a range of promotions from the firm to its fans.
These include the new Blitz Box sharing meal, the McDonald’s Fry Truck – a portable food van which will hand out free products such as French fries and McCafe drinks at Chiefs home games – and special offers, such as Big Mac for Sacks where Chiefs supporters can activate a buy-one-get-one-free deal on McDonald’s most famous sandwich the day after regular season games in which one of their players records a sack.
The proceeds from the Blitz Box will go towards Ronald McDonald House Charities in Kansas City, while McDonald’s and the Chiefs will hold eight Play 60 events – an NFL campaign encouraging children to be active for 60 minutes per day in a bid to combat childhood obesity.