Americas

The University of Louisville Athletics department has extended its long-term partnership with sportswear company Adidas through 2018-19.

Lifestyle food brand Luvo has entered into a partnership with MLB baseball team New York Yankees.

USA Track & Field (USATF), the governing body for athletics in the United States, has extended its deal with sportswear giant Nike through 2040.

Pharmaceutical company New GPC has renewed its title sponsorship of the Caribbean Premier League for the Twenty20 cricket competition’s 2014 edition.

MLB baseball franchise the San Diego Padres has agreed a multi-year partnership with local education establishment National University.

German sportswear manufacturer Adidas has reached a seven-year extension to its partnership with US university Mississippi State (MSU).

NBA commissioner Adam Silver has said the introduction of jersey sponsorship in the North American basketball league is “inevitable,” adding the move would allow sponsors to counter the trend of skipping adverts during game broadcasts.

National Women’s Soccer League team Sky Blue FC has announced New Jersey-based healthcare organisation Meridian Health as its title sponsor for the 2014 season.

Education specialist Trilogy Lacrosse has agreed a partnership to become the official education partner of Major League Lacrosse in the US.

US financial services firm Northwestern Mutual has reached a deal with media companies CBS Sports and Turner Sports to extend its partnership with the National Collegiate Athletic Association (NCAA) through 2020.

Sony Computer Entertainment has agreed a deal to become the official gaming partner of boxing promoter Top Rank Boxing in a move that will promote its PlayStation games consoles.

The International Motor Sports Association has agreed a three-year deal to make Ford an official automotive partner of its United SportsCar Championship and SportsCar Challenge series.

US telecommunications company AT&T has reached a multi-year agreement with the University of Oklahoma and the University of Texas to rebrand the long-running annual American football showpiece between the two schools.

German sportswear firm Puma has agreed a four-year deal to design and develop kits for Campeonato Brasileiro Série A football team Esporte Clube Vitoria.

Financial services company TaxSlayer has agreed a six-year naming rights partnership with Gator Bowl Sports for the Gator Bowl American football college game.

Major League Baseball team Los Angeles Dodgers has agreed a commercial partnership with US retirement market specialist Security Benefit.