Americas

UCI ProTour cycling team Garmin-Sharp has said it will change its naming sponsor arrangements in 2015.

Korean multinational electronics firm Samsung has agreed a global partnership with bicycle manufacturer Trek Bicycle and its UCI ProTour cycling team Trek Factory Racing that will run through 2015.

NBA basketball team Orlando Magic has signed a multi-year renewal to its partnership with private aviation company Sentient Jet.

Global resources company BHP Billiton has agreed to become the new main sponsor of US Major League Soccer team Houston Dynamo.

Golf’s PGA Tour has entered into a partnership with business media brand Fortune that will run through 2016.

Performance bicycle manufacturer Bianchi is targeting a set demographic through its sponsorship deals with the UCI WorldTour Belkin Pro Cycling Team and UCI Continental Circuits Androni Giocattoli-Venezuela Team.

NBA basketball team Brooklyn Nets has reached a deal with Hospital for Special Surgery (HSS) to make the specialist orthopaedic treatment facility the naming rights partner of its new training base.

UCI ProTour cycling team Trek Factory Racing has announced it will partner with the PeopleForBikes movement for the remainder of the 2014 international race season.

Sports, outdoor and lifestyle retailer Academy Sports + Outdoors has renewed its multi-year partnerships with the University of Alabama and Auburn University.

The Bahamas’ partly government-owned telecommunications company BTC has reached an agreement to return as title sponsor of Bahamas Athletics’ Junior and Senior National Track and Field Championships.

Local tourism industry stakeholders group Tourism Prince George has agreed a partnership with the 2015 Canada Winter Games.

Internet company Yahoo’s acquisition of Chelsea manager José Mourinho to write expert blogs for the duration of the 2014 Fifa World Cup has opened the door to future investment in football.

The value and scope of team sponsorships varied wildly among the teams that competed in the finals of the 34th America’s Cup, held in 2013.

German luxury car brand BMW has paid an increased fee for the right to extend its partnership with golf’s European Tour for four more years, from 2015 to 2018.

The UK Athletics division of the University of Kentucky has awarded the JMI Sports agency its athletics and campus multimedia marketing rights in a 15-year deal worth $210m (€154.4m).

Professional services group KPMG has agreed a five-year deal, from 2015 to 2019, to title sponsor the Women’s PGA Championship, the first women’s golf major to be organised as a joint venture between the LPGA and the PGA of America.