Americas
Visa extends long-running NFL association
Global payments processor Visa has signed a five-year extension to its partnership with American football league the NFL.
New York City FC adds new partners to commercial portfolio
New York City FC has signed up a number of new partners for its debut season in North America’s Major League Soccer.
Kia scores top-tier sponsorship for Copa America
Korean automotive company Kia Motors has signed up as a platinum sponsor for the 2015 Copa America national team football tournament.
Allstate signs up for 2015 Gold Cup
US insurance provider Allstate has signed up as an official sponsor of the 2015 Gold Cup, the biennial national team showpiece of the Confederation of North, Central America and Caribbean Association Football.
Under Armour extends with Boston College
Boston College and Under Armour have signed a 10-year partnership extension that designates the US sportswear company as the official outfitter of its varsity intercollegiate athletic programmes.
Delta takes flight with expanded Braves deal
Delta Air Lines has opted to expand its long-term partnership with the Atlanta Braves to include exclusive sponsorship of a hospitality facility within the MLB baseball franchise’s new SunTrust Park ballpark.
Bing lays up NCAA partnership for March Madness
Microsoft-owned internet search engine provider Bing has reached a deal with the National Collegiate Athletics Association to partner its March Madness basketball showpiece.
DraftKings enters golf sponsorship with tournament deals
US daily fantasy sports operator DraftKings has entered into the golf market by agreeing partnerships with PGA Tour tournaments the Quicken Loans National and Deutsche Bank Championship.
Chicago Fire reinforces commercial roster with Magellan deal
Major League Soccer team Chicago Fire has announced a renewed multi-year partnership with global speciality steel distributor Magellan Corporation.
Samsung secures NHL partnership
Mobile phone manufacturer Samsung has struck a partnership with the NHL North American ice hockey league.
Jabra: Looking to business and sport customers
Audio equipment manufacturer Jabra is looking to authenticate itself in the sports fitness space and reach key business decision-makers through its partnerships.
Bank of Montreal nets NBA Canada partnership
Canadian financial services group Bank of Montreal has agreed a multi-year sponsorship deal with the NBA basketball league.
Toronto 2015 signs up two new partners
Canadian port authority Ports Toronto and domestic tolled highway operator 407 ETR have both agreed to become supporters of the Toronto 2015 Pan Am/Parapan Am Games multi-sport event.
MLS drives off with Audi as new season kicks off
German automotive manufacturer Audi has signed a multi-year partnership with North America’s Major League Soccer.
Partners sign up to back Daytona Rising project
Daytona International Speedway has signed up technology solutions provider CDW as the presenting partner of its new Daytona Technology Platform initiative.
Orlando City goes to Disney World
Major League Soccer club Orlando City has signed a multi-year partnership with the Walt Disney World Resort theme park ahead of its debut season, while MLS counterparts Sporting Kansas City and Philadelphia Union have also secured new sponsorship deals.
Big East names Nike and Dr Pepper Snapple as new partners
US sportswear giant Nike and soft drinks company Dr Pepper Snapple Group have agreed to become official partners of the Big East Conference college sports championships.
Maxxis gets to grips with Concacaf Champions League
The Confederation of North, Central America and Caribbean Association Football (Concacaf) has agreed a sponsorship deal with tyre manufacturer Maxxis for its Champions League club competition.