Americas

Online daily fantasy sports operator Major League Fantasy has unveiled a partnership with the Golden State Warriors NBA basketball team in North America.

The WWE wrestling organisation and intellectual property corporation Authentic Brands Group have announced a joint venture utilising fitness lifestyle brand Tapout.

Claro, a subsidiary of Latin American telecommunications company América Móvil, has expanded its presence in professional tennis by striking a deal to become a sponsor of the 2015 Miami Open.

Automotive manufacturer Chevrolet has signed up as the title sponsor of the Brasil Global Tour – the series of friendly matches featuring the Brazil national football team.

Tecate has pipped rival Mexican beer brand Corona to secure title sponsorship rights for the highly anticipated world welterweight title unification bout between boxing superstars Floyd Mayweather Jr. and Manny Pacquiao.

US insurance company Allstate is using college football as the main platform to communicate its key messages.

US speciality paint retailer Sherwin-Williams has opted to extend its partnership with North American stock car-racing series Nascar.

White goods manufacturer Beko is considering its long-term sponsorship strategy after its Barcelona deal showed good results.

North American stock-car racing series Nascar has agreed a renewed deal with K&N Filters for the automotive parts manufacturer to remain as the title sponsor of its Pro Series.

Skincare products company Blue Lizard Australian Suncreen has entered into partnerships with MLB baseball teams the Chicago Cubs and the New York Yankees.

Sportswear apparel provider Majestic Athletic has extended a partnership with Major League Baseball Properties in North America.

NBA basketball team the Charlotte Hornets has entered into a partnership with drinks giant Diageo.

The American arm of global consumer electronics group LG will pay an eight-figure fee per year for Corporate Partner marketing and activation rights to National Collegiate Athletic Association (NCAA) championship events in a multi-year deal.

National Collegiate Athletic Association (NCAA) managing director, marketing and broadcast alliances, Keith Martin estimates that around 40 to 50 per cent of all advertising revenue during the Division I Men’s Basketball Championship is delivered by NCAA sponsors.

Swiss watchmaker Swatch last month signed a deal with the International Volleyball Federation (FIVB) and its promoter Beach Major Company to return to the sport as the title sponsor of the Beach Volleyball Major Series in 2015.

Spain-based insurance brand Mapfre this month signed a deal to become the stadium naming rights partner for Major League Soccer’s Columbus Crew.