Africa

Baseball
Esports

The Singapore-based Global Esports Federation has appointed a Brand, Marketing, Commercial and Communication Commission featuring an array of experienced sports industry executives
Rugby Union

Dove Men+Care used its rights in deals with the British and Irish rugby unions to create a combined campaign that ran from the 2019 Rugby World Cup to the 2020 Six Nations.
Cricket
Esports

Sri Lanka's government has scrapped its plans for a new $40m cricket stadium after warnings from former national team cricketers that it would end up a 'white elephant' - Channel News Asia/AFP
Aussie Rules
Events

The promoter of the Singapore Formula One Grand Prix has said it would be "unfeasible" for it to stage a race with no fans. The race is scheduled for September 20
Football
Sponsorship & Marketing

The Egyptian Football Association (EFA) has terminated its contract with marketing agency Presentation Company, the Egyptian advertising and marketing company
Cricket
Sponsorship & Marketing

South African telco BitCo Telecoms has signed as the official internet service provider of Cricket South Africa (CSA) and the Proteas men's national team for the next five years
Cricket
Sponsorship & Marketing

Cricket South Africa is in talks with a potential new headline sponsor for the national team following confirmation that Standard Bank will stand down from the position in April
Football

Nedbank, title sponsor of South Africa’s top club football cup, activated its rights around the May 2019 final to aid the response to flooding in host province KwaZulu-Natal.
Cricket

New Balance launched the 2018-19 Proteas kit with a multifaceted, seven-month campaign called ‘Worn as One’.
South Africa
Sponsorship & Marketing

The South African Rugby Union has extended the sponsorship contract of domestic airline FlySafair
Cricket
Sponsorship & Marketing

Insurer Momentum has agreed a four-year deal to be the main sponsor of the South African women's national cricket team. The deal starts immediately and runs until the end of the 2023-24 season
Football
Sponsorship & Marketing

Spanish football’s LaLiga has added South African sports betting company Hollywoodbets to its portfolio of regional sponsors.
Rugby Union
Sponsorship & Marketing

Durban-based Super Rugby franchise the Sharks has renewed its major sponsorship deal with South African telecommunications company Cell C
Football
Governance

The International Chamber of Commerce (ICC) has rejected Lagardère Sports’ application for interim emergency measures in the agency’s dispute with the Confederation of African Football (CAF) over the …
Motorsport
Events

Tyre manufacturer Goodyear has been unveiled as a premium partner of the World Endurance Championship as part of a wider agreement involving the Automobile Club de l’Ouest (ACO) and the European Le Mans S…
Cricket
Governance

Cricket South Africa (CSA) suspended chief executive Thabang Moroe on allegations of misconduct today (December 6) just hours after sponsor Standard Bank cited governance concerns at CSA for its decision…
Rugby Union
Sponsorship & Marketing

South African food brand Crown National has signed as associate sponsor of two Western Province rugby union teams – the DHL Stormers and DHL Western Province.
Rugby Union
Sponsorship & Marketing

The CSM Sport & Entertainment agency has been appointed by both SA Rugby and the British & Irish Lions as their official sponsorship agency to exclusively manage all sponsorship rights for the Lions 2021…