Uefa European Championship

Uefa, football’s European governing body, is inviting bids from video games developers for a range of licensing rights to Uefa men’s national team competitions during the 2022 to 2028 period.

Uefa has reminded participating teams of their obligations to sponsors in the row concerning product displays of Coca-Cola and Heineken 0.0 in post-match interviews with players at Euro 2020

Uefa has added a new category to its existing deal with Ant Group-owned payment business Alipay, which sees Antchain become the official global blockchain partner of Euro 2020 and Uefa national team football

Entourage Sports & Entertainment, the UK-based sponsorship and talent agency, has secured legendary footballers, including Eric Cantona and Virgil van Dijk, to feature in a Uefa Euro 2020 advertising campaign…

Samsung Electronics Italia has signed as a second-tier sponsor of the Italian Football Federation (FIGC)

Sportswear manufacturer Adidas has upgraded it full-year outlook after a strong first quarter in 2021

Cereal brand Weetabix has become the 'Official Breakfast Category Partner' of the English Football Association (FA) in a new sponsorship

Vivo, the Chinese smartphone manufacturer, has signed up as a sponsor of the rescheduled Uefa Euro 2020 tournament and also the Euro 2024 edition

Uefa, football’s European governing body, has today (Tuesday) launched a combined tender process for the provision of technical delivery services for broadcast sponsorship during coverage of its club a…