Uefa Euro 2020

Multi-sport
Sponsorship & Marketing

France’s gambling regulator, L'Autorité Nationale des Jeux (ANJ), has called on sports betting operators to “rebalance their practices” after a study conducted during Uefa Euro 2020 revealed concerns over t…
Football
Events

Uefa prevented sponsors using the rainbow LGBTQ colours at the two Euro 2020 quarter-final matches in Azerbaijan and Russia due to “local legislation”, according to European football’s governing body. G
Football
Sponsorship & Marketing

Uefa has reminded participating teams of their obligations to sponsors in the row concerning product displays of Coca-Cola and Heineken 0.0 in post-match interviews with players at Euro 2020
Football
Sponsorship & Marketing

Uefa has added a new category to its existing deal with Ant Group-owned payment business Alipay, which sees Antchain become the official global blockchain partner of Euro 2020 and Uefa national team football
Football
Sponsorship & Marketing

Russian energy giant Gazprom has extended its sponsorship of the Uefa Champions League and expanded its association with European football’s governing body to include national team competition rights.
Football
Sponsorship & Marketing

Samsung Electronics Italia has signed as a second-tier sponsor of the Italian Football Federation (FIGC) in a deal that extends beyond this summer’s European Championship to January 30, 2022.
Football
Finance & Law

Sportswear manufacturer Adidas has upgraded it full-year outlook after a strong first quarter in 2021
Football
Licensing & Merchandising

The Italian Football Federation (FIGC) has extended is licensing deal with collectibles brand Panini as the ‘Stickers and Cards Partner of the Italian National Football Teams’ until 2030.
Football
Sponsorship & Marketing

Online food delivery brand Just Eat Takeaway.com has signed a multi-competition sponsorship with Uefa across the continental federation’s flagship men’s and women’s competitions.  
Football
Sponsorship & Marketing

Disinfectant brand Dettol has become the English Football Association’s ‘Official Hygiene Partner’ in a wide-ranging deal across various FA properties. T
Football
Sponsorship & Marketing

Qatar Airways has signed up as the ‘Official Airline’ for this summer’s Euro 2020 tournament. A
Football
Sponsorship & Marketing

Uefa has added video-sharing platform TikTok as a global sponsor of its rescheduled Euro 2020 tournament
Football
Sponsorship & Marketing

Italian sports brand Erreà will supply technical apparel for Uefa’s ‘Kit Assistance Scheme’ for Europe’s national associations between 2022 and 2026. The
Football
Sponsorship & Marketing

The Turkish Football Federation (TFF) has signed up personal care brand Braun as a sponsor
Football
Sponsorship & Marketing

Sporting goods brand Adidas has extended its kit supplier agreement with the Belgian Football Association (KBVB) for six more years until 2026
Football
Licensing & Merchandising

Clothing brand El Ganso will supply the Royal Spanish Football Federation (RFEF) with 'streetwear' for the Spanish national men’s team and officials in a four-year deal.
Football
Sponsorship & Marketing

Danish bank Arbejdernes Landsbank has threatened to quit as a major sponsor of the Danish Football Union (DBU) to comply with a new law banning banks from advertising together with gambling companies in…
Football
Sponsorship & Marketing

Barilla Group biscuit brand Ringo has signed as a sponsor of Italy’s national football teams for two years until the end of 2021.