Uefa Champions League

Football
Sponsorship & Marketing

Bet365 has been selected as the preferred bidder to become the first-ever betting brand to sponsor the Uefa Champions League, SportBusiness can exclusively reveal.
Football
Media

Pay-TV broadcaster beIN Sports has once again been forced to curtail some of its live football output in France because of legislation pertaining to online financial trading firm Plus500.
Football
Sponsorship & Marketing

Volkswagen will not sponsor next year’s Euro 2024, hosted in its home market of Germany, after deciding not to extend a deal covering Uefa’s men’s national team football competitions for ‘cost discipline’ reasons, SportBusiness can exclusively reveal.
Football
Sponsorship & Marketing

Heineken has agreed a three-year renewal of its global sponsorship deal with the Uefa Champions League, SportBusiness can exclusively reveal
Football
Sponsorship & Marketing

Azerbaijani national oil company Socar has signed a main shirt sponsorship deal with Turkish Süper Lig club Galatasaray covering European competition only in an agreement that has political as well as …
Football
Sponsorship & Marketing

Uefa, European football's governing body, has launched a tender process in the logistics category to sponsor its leading men's club competitions
Football

PepsiCo’s Gatorade brand will be seen hydrating players on the sidelines for the first time in its next sponsorship agreement with the Champions League after Uefa persuaded clubs to make the inventory available. Ben Cronin provides detailed analysis of the sponsorship renewal.
Football
Sponsorship & Marketing

PepsiCo has agreed a three-year extension of its global sponsorship deal for the Uefa Champions League while Heineken and Mastercard are also close to announcing renewals with Europe’s premier club football c…
Football
Sponsorship & Marketing

Inter Milan has agreed an 11th-hour shirt sponsorship deal with Paramount+ covering the team’s appearance in next weekend’s Uefa Champions League final against Manchester City.
Football
Licensing & Merchandising

Uefa is inviting sponsorship bids from companies in the branded watch category for Uefa men’s club competitions for the 2024-27 commercial cycle.
Football
Sponsorship & Marketing

Uefa’s sponsorship offering for the next Champions League cycle will include one additional top-tier Global Sponsor position and a new secondary 'supplier-style' tier, SportBusiness understands.
Football

The structure of Expedia’s latest sponsorship agreement with Uefa sets a precedent for the creation of a new sponsorship tier for the men’s Champions League. Matthew Williams reports.
Football
Sponsorship & Marketing

The Team Marketing agency will this week launch a request for proposal (RFP) process for the right to supply and market the official Uefa Champions League match ball across the 2024-27 cycle
Football

Champions League sponsorship facilitated by Uefa’s flexibility Oppo will leverage sponsorship for brand building in Europe U
Football
Governance

The European Club Association (ECA) and Uefa have moved closer to agreeing a new Memorandum of Understanding (MoU) spanning until 2030 after signing a new letter of intent (LOI)
Football
Sponsorship & Marketing

Turkish Airlines has been announced as an official partner of the Uefa Champions League ahead of the start of the group stage of the elite clubs competition tomorrow (Tuesday) and seven years after coming…
Football
Sponsorship & Marketing

Uefa narrowly missed out on what was set to be one of its largest-ever sponsorships for the Champions League earlier this summer when a deal with the Crypto.com cryptocurrency company fell through at the last moment.
Multiple Sports

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