Uefa Champions League
Uefa invites bids for club competition rights in landmark RFP
A request for proposals has been issued for the sale of commercial rights to Uefa’s club competitions, a contract that has been held by the Team Marketing agency since the first iteration of the Uefa C…
Opening Party – Heineken & Uefa
On 12 August 2020, Heineken and Uefa livestreamed a global ‘Opening Party’ to celebrate the restart of the Champions League and Europa League after the pandemic-enforced hiatus.
Hunger for Europe – Olympique de Marseille & Uber Eats
Uber Eats used a five-step, anthem-led activation to leverage its sponsorship of French football club Marseille on its return to the Champions League in October 2020.
New rules allow clubs to wear sleeve sponsors in Uefa club competitions
European football clubs playing in the first qualifying round of the 2021-22 Uefa Champions League next week will be the first to display shirt sleeve sponsors thanks to new rules drawn up by European…
Gazprom renews Champions League deal, expands into international competitions
Russian energy giant Gazprom has extended its sponsorship of the Uefa Champions League and expanded its association with European football’s governing body to include national team competition rights.
FedEx delivers upgrade from Europa League to Champions League sponsor
Delivery services specialist FedEx will step up to become a sponsor of the Uefa Champions League across the 2021-24 cycle
Uefa offers regional Champions League packages in China, US using virtual LED ads
European football governing body Uefa is launching regional sponsorship packages in China and the US market for its flagship Uefa Champions League tournament
Bids invited for Uefa club competitions metal coins licensing contract
Uefa and its appointed Team Marketing agency have invited proposals for the creation of Uefa club competition branded licensed products in the category of ‘precious metal coins’.
Pepsi Max campaign to run across men’s and women’s Champions League competitions
Global food and beverage company PepsiCo has launched a new Uefa Champions League football campaign around its Pepsi Max brand across both the men’s and women’s competitions.
Bids invited for Uefa club competition licensing rights across quartet of categories
Uefa and the Team Marketing agency have initiated the process to invite offers for licensing rights across four more categories for the 2021-24 club competitions cycle
Priceless Wave – Mastercard & Uefa
For the 2020 Champions League’s return in August, Uefa partner Mastercard created a best practice example of how sponsors could switch physical experiences for virtual activations amid the pandemic.
PepsiCo extends Champions League deal for next cycle
Food and beverage group PepsiCo has extended it Uefa Champions League sponsorship for three more seasons from 2021-22 to 2023-24
No Stadium. No Problem – Hotels.com & Uefa
For the final stages of the 2020 Uefa Champions League, with matches played behind closed doors after the tournament’s pandemic-enforced shutdown, Hotels.com activated around the idea of watching the match from somewhere special.
Santander Media House – Santander & Uefa
Uefa partner Santander brought the excitement of the 2020 Champions League Final in Lisbon to the world through an enhanced edition of its ‘Santander Media House’
Mastercard becomes second Champions League sponsor to finalise 2021-24 renewal
European football governing body Uefa has today (Monday) announced the renewal of its Uefa Champions League sponsorship contract with global payments firm Mastercard
Uefa issues broadcast sponsorship services tender
Uefa, football’s European governing body, has today (Tuesday) launched a combined tender process for the provision of technical delivery services for broadcast sponsorship during coverage of its club a…
A Life of Zenit – Gazprom & Zenit Saint Petersburg/Uefa
Gazprom’s December 2019 mini-documentary leveraged its sponsorships with Zenit and Uefa to take football fans behind the scenes of the club.
PlayStation FC Final – Sony Interactive Entertainment & Uefa
Sony Playstation tied the Champions League to football gaming via a campaign that culminated with ‘The PlayStation FC Final’, a match played in the same stadium as the 2018-19 final one day later.