Uefa Champions League

Uefa is inviting sponsorship bids from companies in the branded watch category for Uefa men’s club competitions for the 2024-27 commercial cycle.

Uefa’s sponsorship offering for the next Champions League cycle will include one additional top-tier Global Sponsor position and a new secondary 'supplier-style' tier, SportBusiness understands.

The structure of Expedia’s latest sponsorship agreement with Uefa sets a precedent for the creation of a new sponsorship tier for the men’s Champions League. Matthew Williams reports.

The Team Marketing agency will this week launch a request for proposal (RFP) process for the right to supply and market the official Uefa Champions League match ball across the 2024-27 cycle

Champions League sponsorship facilitated by Uefa’s flexibility  Oppo will leverage sponsorship for brand building in Europe  U

The European Club Association (ECA) and Uefa have moved closer to agreeing a new Memorandum of Understanding (MoU) spanning until 2030 after signing a new letter of intent (LOI)

Turkish Airlines has been announced as an official partner of the Uefa Champions League ahead of the start of the group stage of the elite clubs competition tomorrow (Tuesday) and seven years after coming…

Uefa narrowly missed out on what was set to be one of its largest-ever sponsorships for the Champions League earlier this summer when a deal with the Crypto.com cryptocurrency company fell through at the last moment.

Aim Sport and Supponor in bitter legal dispute with millions at stake Switch to software-based service should remove gremlins plaguing digital replacement technology

Ukrainian Premier League club Shakhtar Donetsk will feature the logo of the United24 charity fundraising platform logo on the team’s shirtfronts for its 2022-23 Champions League group stage games.

Multi-asset trading platform eToro has extended its main partner deal with French Ligue 1 club AS Monaco to include front-of-shirt branding in European competition

Uefa has issued a request for information (RFI) as it begins the process of appointing creative agencies to develop brand identities for its club competitions during the 2024-27 rights cycle

The Team Marketing agency is inviting bids across two or five seasons for the Uefa Champions League global sponsorship package made available after the termination of a deal with Russian state-owned energy…

German betting operator Interwetten has expanded its sponsorship portfolio in football by signing a long-term regional sponsorship with Liverpool

Uefa has decided to end its sponsorship agreement with Russian state-owned gas company Gazprom following Russia's invasion of Ukraine

Omnicom Media Group-owned sponsorship agency Fuse has promoted Sarah Kendall to UK managing director following the move of the former MD, Stephen Hutchison, to a leading commercial role at the Football…