Uefa Champions League

Football

German betting operator Interwetten has expanded its sponsorship portfolio in football by signing a long-term regional sponsorship with Liverpool
Football

Uefa has decided to end its sponsorship agreement with Russian state-owned gas company Gazprom following Russia's invasion of Ukraine
Football

Socios
Football

Omnicom Media Group-owned sponsorship agency Fuse has promoted Sarah Kendall to UK managing director following the move of the former MD, Stephen Hutchison, to a leading commercial role at the Football…
Football

The Uefa Executive Committee has today (Monday) approved the retention of Team Marketing as the commercial rights agency for Uefa club competitions during the 2024-27 cycle, albeit with Relevent Sports…
Football
Beer

After 12 clubs tried and failed to breakaway from Uefa and form a European ‘super league’ in April 2021, Heineken used its Uefa Champions League rights for a low-latency social campaign echoing fan outrage with a touch of humour.
Football

The ongoing request for proposals process for the commercial rights to Uefa club competitions from the 2024-25 season onwards is to enter a third round of bidding, SportBusiness understands
Football

Uefa and its appointed agency Team Marketing are inviting bids for licensing rights to the Uefa Champions League in the cryptocurrency, non-fungible tokens (NFTs) and fan token space, including the opportunity…
Football

Uefa has sent a request for proposals document (RFP) to companies interested in selling commercial rights to its club competitions, encouraging potential bidders to “consider structures with minimum guarantees” and allowing bids across six seasons.
Football

A request for proposals has been issued for the sale of commercial rights to Uefa’s club competitions, a contract that has been held by the Team Marketing agency since the first iteration of the Uefa C…
Football
Beer

On 12 August 2020, Heineken and Uefa livestreamed a global ‘Opening Party’ to celebrate the restart of the Champions League and Europa League after the pandemic-enforced hiatus.
Football
Food & Drink Dist.

Uber Eats used a five-step, anthem-led activation to leverage its sponsorship of French football club Marseille on its return to the Champions League in October 2020.
Football

European football clubs playing in the first qualifying round of the 2021-22 Uefa Champions League next week will be the first to display shirt sleeve sponsors thanks to new rules drawn up by European…
Football

Russian energy giant Gazprom has extended its sponsorship of the Uefa Champions League and expanded its association with European football’s governing body to include national team competition rights.
Football

Delivery services specialist FedEx will step up to become a sponsor of the Uefa Champions League across the 2021-24 cycle
Football

European football governing body Uefa is launching regional sponsorship packages in China and the US market for its flagship Uefa Champions League tournament
Football

Uefa and its appointed Team Marketing agency have invited proposals for the creation of Uefa club competition branded licensed products in the category of ‘precious metal coins’.