Premier League
Chelsea’s commercial revenue growth buoyed by status among Europe’s elite
Premier League football club Chelsea reported a commercial revenue increase of 8.5 per cent for the 2018-19 season – compensating for falls in broadcast and matchday income over the period.
West Ham adds logistics specialist ITD Global to sponsorship portfolio
English Premier League club West Ham United has signed up logistics company ITD Global as a sponsor
Tottenham Hotspur seek ‘£25m a season’ for stadium naming rights
English Premier League club Tottenham Hotspur remains some way off securing a naming rights sponsor for its stadium
Nestlé Professional aligns with Manchester City to promote meat-free products
Premier League champion Manchester City has aligned with the growing meat-free eating trend through its partnership with food and beverage specialists Nestlé Professional.
HSBC takes prominent place in Spurs second tier with CSR role
Global bank HSBC signed a five-year deal with Tottenham Hotspur that prioritises rights linked to the stadium-led regeneration of the local area.
Remington reaches out to Asia with multi-year United deal
US personal care brand Remington signed a multi-year global partnership with Manchester United after a two-year selection process.
#BluesChallenge – Blackwell Global & Everton
Blackwell Global leveraged its assets as Everton’s first Official Brokerage Partner through a player-fronted campaign that engaged traders through a contest incentivized via club-linked prizes.
Duracell buys spots on Amazon Prime’s Premier League debut, cuts short-term Chelsea deal
Battery brand Duracell has agreed a media buy with Amazon Prime and short-term digital content deal with Premier League club Chelsea in a campaign devised to coincide with Amazon Prime Video’s Live Premier L…
Know No Borders/Bitcoin – Sportsbet.io & Watford
Cryptocurrency sportsbook Sportsbet.io activated its Watford sponsorship through a two-pronged (shirt and sleeve) campaign that set out to simultaneously build its brand and drive awareness of Bitcoin.
Healthier, Longer, Better Lives – AIA & Tottenham Hotspur
AIA leveraged its partnership with Tottenham Hotspur to create video content pushing its umbrella corporate commitment to helping people live ‘Healthier, Longer, Better Lives’ across Asia-Pacific.
Clarity Sports hopes to ‘rekindle’ Thomas Cook Sport partnerships
Clarity, the business travel company that has taken on almost the entire staff of the defunct Thomas Cook Sport, is keen to restore the latter’s sponsorships with leading sports properties in the UK.
Closer Than You Think – Xylem & Manchester City
Closer Than You Think, the activation of Man City partner Xylem, aimed to drive awareness of and uncover solutions to the planet’s water challenges.
Driving Performance – Lotus & Norwich City
The 2019 tie-up between newly promoted Norwich and carmarker Lotus was unveiled with ‘Driving Performance’, a campaign spearheaded by a car chase video starring Darren Huckerby and Delia Smith.
Saynts Festival – Under Armour & Southampton FC
Southampton launched its 2019-20 kit with 'Saynts Festival: The Greatest Kit Launch That Never Happened', a parody of Netflix’s documentary about Fyre Festival, the infamously failed music festival.
Spurs sponsor AIA signs with Dugout to increase reach
Asian life insurance group AIA has signed with global media platform Dugout to boost the reach of its tie-up with Premier League club Tottenham Hotspur
Kit Launch Platform – Fanatics, Luke 1977 & Aston Villa
Isobar and Aston Villa developed an immersive digital platform specifically to launch the club's 2018-19 kits.
Hyundai FC – Hyundai & Chelsea FC
Chelsea official automotive sponsor and sleeve sponsor Hyundai expanded its ‘supporters first’ #ForTheFans concept through the ‘Hyundai FC’ grassroots football programme.
Go the Distance – Apollo Tyres, Manchester United & more
Indian tyre-maker Apollo Tyres built a unified marketing campaign that aligned its sponsorship of Manchester United with its Indian properties.