Olympics
Ben Tarrant, Speedo | ‘The world of aquatics is very complicated in terms of sponsorship’
What’s important: Connecting with the grassroots and elite swimmers.
Paris 2024 chief: Centralised On Location deal to create ‘more sales opportunities’
Paris 2024 chief executive Étienne Thobois has welcomed the appointment of Endeavor-owned On Location to run a centralised hospitality programme for the 2024, 2026 and 2028 Olympics, stating that the …
Paris 2024 ‘confident’ of hitting €1.1bn sponsorship target following Orange deal
The Paris 2024 organising committee says it is not planning to revise its sponsorship targets downwards as a consequence of the Covid-19 pandemic.
The city is still aiming to raise €1.1bn ($1.2
Round-Up: Le Tour’s tough Covid-19 rules, Japan to acquire 500m vaccine doses, ONE Apprentice rights deals, and more
The English Premier League allowed 2,500 supporters to attend a friendly between Brighton and Chelsea in a test of Covid-19 measures - AFP/CNA
Round-Up: Japanese companies turn against Olympics, survey says; KBO not expecting fans back soon; and more
A survey of 13,000 Japanese companies has found that more than half want next year's Tokyo Olympics to be either cancelled or postponed again - Kyodo News
Beijing 2022 Winter Olympics signs Sankeshu as official paint partner
The Beijing 2022 Winter Olympics and Paralympics have signed Sankeshu Paint as official exclusive paint supplier for the Games
Tokyo 2020 insists new sponsors coming as city’s Skytree signs up
Tokyo 2020, the organising committee for the delayed Olympic and Paralympic Games, claims to be receiving interest from Japanese companies keen to sponsor the event despite the lingering hosting doubts
Round-Up: Longest ever Big Bash, HKFA slammed, India’s Olympic dream, and more
Cricket Australia confirmed it will stage the longest ever Big Bash League in 2020-21, despite some players calling for a reduced version of the domestic Twenty20 tournament – Reuters
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Starling backs Team GB ahead of Tokyo 2020
Digital bank Starling has agreed a deal to become the official banking partner of Team GB for this summer’s Olympic Games in Tokyo.
Athletes continue to rail against Rule 40 restrictions in global survey
A majority of athletes believe they should have the right to build and sell their brands at the Olympic and Paralympic Games, according to a new survey
German Paralympic Committee extends with Deutsche Sports Marketing
The German Paralympic Committee (DBS) has extended its exclusive marketing partnership with the Deutsche Sport Marketing (DSM) agency
Nike agrees long-term extension with Chinese Athletics Association
The Chinese Athletics Association and Nike have signed a long-term extension of their current partnership, taking it to 2033
French hotels threaten protest over Airbnb Olympics deal
French hotel owners have warned they will stop cooperating with planning for the Paris 2024 Olympics in protest at the new partnership between the International Olympic Committee and Airbnb
BOA’s relaxed Rule 40 restrictions criticised for ‘not going far enough’
The British Olympic Association has become the latest national Olympic Committee to revise its Rule 40 guidelines, giving British athletes more freedom to promote their sponsors during next year's Olympic…
Autonomous Toyota vehicles to transport staff and athletes at Tokyo 2020
Olympics 'TOP' partner Toyota is supplying 20 autonomous vehicles to move athletes and staff around the Olympic and Paralympic villages at Tokyo 2020
Athlete body calls on IOC to make Rule 40 relaxation mandatory
Global Athlete, the body that exists to give athletes a stronger voice in sport, has called on the International Olympic Committee (IOC) to mandate all National Olympic Committees (NOCs) to relax their…
USOPC updates Rule 40 guidance to give athletes more marketing freedom
The United States Olympic & Paralympic Committee (USOPC) has updated its Rule 40 marketing guidelines for athletes, giving them greater freedom to associate with sponsors during Olympic and Paralympic…