Olympic Games

Multi-sport
Industry Moves

Brazilian sports marketer Ricardo Fort has quit his role as the head of global sponsorship at The Coca-Cola Company to set up his own consultancy, Sport by Fort
Multi-sport
Sponsorship & Marketing

Competitor-led movement Global Athlete has called on the sponsors of the International Olympic Committee (IOC) and International Paralympic Committee (IPC) to support its calls for greater freedom of expression…
Basketball
Sponsorship & Marketing

The German division of Mitsubishi Motors has extended its premium and official automobile sponsorship with the German Basketball Federation (DBB)
Olympic Games
Sponsorship & Marketing

The organising committee of the Tokyo 2020 Olympic and Paralympic Games has reached a “basic agreement” with all 68 domestic sponsors to extend their contracts and support the delayed Games.
Multi-sport
Sponsorship & Marketing

French telco Orange has become a ‘Premium Partner’ and ‘Official Supplier’ to the Paris 2024 Olympic and Paralympic Games. Ora
Cricket
Events

International Olympic Committee president Thomas Bach said "important and intensive discussions" were taking place in the coming weeks about Covid-19 counter measures for the Tokyo Olympics
Multi-sport
Events

The International Olympic Committee has questioned the validity of a study from Oxford University that criticised the organisation for its failure to address hosting cost overruns
Cricket
Events

London-based investor Lindsell Train has increased stakes in sports and entertainment companies including Manchester United, Disney and World Wrestling Entertainment - Financial Times
Esports

Indian retailer Future Group has pulled out of its sponsorship of the Indian Premier League. The company is suffering financial problems linked to Covid-19
Multi-sport
Sponsorship & Marketing

The four-year extension to the International Olympic Committee’s TOP sponsorship with technology partner Atos – starting after the Tokyo 2020 Summer Games – was contracted at an increase on the previous deal,…
Cricket
Attendance

Next year's Tokyo Olympics will take place even if the Covid-19 pandemic is still underway, said Toshiro Muto, chief executive of the Games' organising committee
Multi-sport
Sponsorship & Marketing

Consumer goods company Procter & Gamble (P&G) has extended its Worldwide Partnership deal with the International Olympic Committee for the next four Olympic and Paralympic Games
Multi-sport
Sponsorship & Marketing

IT firm Atos has extended its Worldwide Olympic Partnership deal with the International Olympic Committee for four years, until the end of 2024, guaranteeing continuity in the operations technology underpinning…
Olympic Sports
Sponsorship & Marketing

The British Olympic Association has announced that it will further relax its Rule 40 marketing guidelines, marking the end of a legal conflict between the BOA and a group of British athletes led by sprinter…
Multi-sport
Sponsorship & Marketing

Delta Air Lines has signed an eight-year deal as a founding partner of the Olympic and Paralympic Games in Los Angeles 2028 and a supporter of the US Olympic and Paralympic teams
Multi-sport

Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…
Multi-sport
Industry Moves

Katy Chambers Mollica, an experienced executive at US broadcaster Turner Sports, has joined US Olympic and Paralympic Properties, LA 2028’s joint venture with the US Olympic Committee, as head of partnership s…
Governance

The Canadian Olympic Committee has become the latest to offer its athletes “increased opportunity” to market their commercial sponsors at this summer’s Olympic Games, announcing that it will ease the r…