SportBusiness Sponsorship explains how Westpac used its position as NRL match ball sponsor to differentiate itself from rival 'Big 4' banks in Australia.
Australian rugby league team Manly Warringah Sea Eagles has announced Asahi Lifestyle Beverages as its official non-alcoholic beverage partner
Australian National Rugby League (NRL) club South Sydney Rabbitohs has signed automotive brand MG Motor as the club’s major corporate partner for the next five seasons, from 2022 to 2026.
Australian NRL rugby league club Sydney Roosters has signed CFD and Forex trading company City Index as a new jersey sponsor
Hotel operator Accor has won the naming rights to Stadium Australia, formerly known as ANZ Stadium, which will now be called Accor Stadium under a seven-year deal
The Australian National Rugby League’s newest club, the Redcliffe Dolphins, has signed outdoor products retailer Adventure Kings as its principal sponsor ahead of its entry to the competition in 2023.
Australian bank CommBank has agreed to take over the naming rights to the Western Sydney Stadium from sister brand Bankwest, which is also part of the Commonwealth Bank of Australia group
Wellness tech company Therabody signed two Australian sports league sponsorships this April, having entered the local market under its former Theragun corporate name in late 2019
Australian rugby league team the Newcastle Knights has agreed a back-of-jersey sponsorship with US health products company Isagenix International
Insurance broker Gallagher has signed a multi-year agreement as the new naming rights partner of the National Rugby League's Australian Kangaroos
New Zealand-based pay television broadcaster Sky Sport has strengthened its association with the National Rugby League’s Auckland-based Vodafone Warriors by taking a branding position on the club’s shi…
Australian National Rugby League (NRL) club Melbourne Storm has extended its long-standing association with Japanese automotive brand Suzuki for another two years
Australian mining operation Adani will promote its change of name to Bravus Mining & Resources through a shirt sleeve sponsorship of the North Queensland Cowboys National Rugby League club
Australian National Rugby League club Cronulla Sharks is reportedly searching for a new major sponsor after rainwater products manufacturer Ace Gutters Durakote Roofing decided not to extend its deal beyond…
Chinese technology firm Huawei is scaling back its sponsorship of Australian National Rugby League club Canberra Raiders, citing a "negative business environment" for the company in Australia
Australian National Rugby League title sponsor Telstra has backed away from an attempt to stop rival telco Vodafone sponsoring the Warriors from next season
NRL title sponsor Telstra is pursuing a contractual right to oust rival telco operator Vodafone from its long-term sponsorship of the New Zealand Warriors, it has been reported