Major League Soccer
Messi puts Inter Miami in the big league with Fracht Group sleeve deal
The signing of Lionel Messi by Major League Soccer side Inter Miami has allowed the team to more than double the value of its sleeve sponsorship position.
Official Premier Partner – 76 & Houston Dynamo
MLS club Houston Dynamo helped its partner – re-launched gas station brand 76 – grow awareness in the market and resonate with its core audience in downtown Houston – and beyond.
MLS teams rise together as jersey sponsorship nets more than $80m in 2019
Major League Soccer clubs earned more than $80m (€72.5m) combined from their main jersey deals in the 2019 season, according to research by SportBusiness Sponsorship.
LA Galaxy eyes new business from international partnerships
MLS club LA Galaxy is at the “beginning stage” of creating international and regional partnerships outside the US, according to the club’s head of partnerships.
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MLS, MGM reveal partnership rights
Major League Soccer and MGM Resorts International have outlined the detail of their multi-year gaming and sports betting partnership
Turkish Airlines inks Toronto FC deal
Turkish Airlines has signed as the Official Airline Partner of Major League Soccer club Toronto FC for one season
MGM strikes MLS sports betting deal, club partnerships could be next
Major League Soccer has agreed a sports betting deal with MGM Resorts International, the league’s players’ union has confirmed.
LA Galaxy taps local market power with El Silencio spirits deal
Los Angeles-based El Silencio has become the first mezcal brand to strike a partnership deal with a professional sports team in the US
Knot Standard to dress Atlanta United
Major League Soccer club Atlanta United has secured a partnership with menswear provider Knot Standard
FC Cincinnati signs AdvoCare, Heineken and Mike’s Carwash partnerships
Major League Soccer expansion franchise FC Cincinnati has agreed corporate partnerships with dietary supplements retailer AdvoCare, Dutch brewing company Heineken and Mike’s Carwash, a local car wash b…
LA Galaxy signs first ever mezcal partnership with El Silencio
Major League Soccer club LA Galaxy has launched a new partnership with local mezcal brand El Silencio
Houston Dynamo signs deal with Turkish Airlines
The Houston Dynamo have signed the first airline partnership in the MLS, in a deal with Turkish Airlines
BC Place gets green light for Naming Rights sale
Naming rights to Vancouver’s BC Place Stadium, home to Major League Soccer club the Vancouver Whitecaps, will go on the market this year.
FC Cincinnati brings Official Chili Partner to MLS
Expansion Major League Soccer franchise FC Cincinnati has signed a new Official Partner deal with local restaurant chain Skyline Chili
Houston Dynamo secure MD Anderson as jersey sponsor
Houston Dynamo, the lone Major League Soccer club without a jersey sponsor this season, have filled the void by signing a deal with the University of Texas MD Anderson Cancer Center.
Montreal Impact banks renewal with shirt sponsor
Canadian financial services group BMO Financial has struck a multi-year extension to its contract as the shirt sponsor of Major League Soccer team the Montreal Impact
Major League Soccer sets date for shirt sleeve sponsorships
Major League Soccer has confirmed that its teams will be allowed to sell shirt sleeve sponsorships from 2020.
The 2.5-by-2