Major League Soccer club Atlanta United has secured a partnership with menswear provider Knot Standard.
In addition to dressing the players, coaches and staff, Knot Standard will link up with the club to host several premium fan events throughout the season.
The partnership, which was agreed before the club’s match against FC Cincinnati yesterday (Sunday), will run until the end of the 2019 campaign.
Knot Standard is planning to open a new store in the Buckhead district of Atlanta in May.
Atlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in its second season. The club has set multiple league records including season-tickets sales of more than 36,000, a single-game attendance of 72,243 and a single-season average of 53,002.